Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
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Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
I met Connor and James at SmallSat and they told me that I absolutely had to meet Aphrodite Brinsmead, their marketing guru! She has been with Duro for over two years and started from the ground floor on the marketing side of things. Aphrodite is a Product Marketer at Duro, a Product Lifecycle Management platform for hardware engineers. She is responsible for messaging, market intelligence, customer comms and sales enablement.
Duro helps disruptive hardware teams design and build products faster. It is no wonder that space is part of their playground.
CHAPTERS
01:08 Introducing Aphrodite Brimsmead from Duro
02:45 About Duro
04:10 From engineering to marketing
05:14 Customer experience
06:13 Starting up
07:26 Scrappy developing creative results
10:28 How has Duro grown?
11:11 Having a marketing person on staff
12:08 Working with an agency
14:06 Creating assets and finding the right audience
14:43 SmallSat
16:08 AD
17:16 Preparing your team for conferences
19:09 Other marketing challenges - AI, a lack of time, and oodles of smarts
20:26 Marketing tools in the toolbox
23:48 Why space
25:59 Duro case study - AstroForge
28:13 Final thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Space Marketing Podcast
Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
