Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
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Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
Breaking into Space: Non-Space Businesses Entering the Space Industry
Space Marketing Podcast
48 minutes
1 year ago
Breaking into Space: Non-Space Businesses Entering the Space Industry
Join Izzy as she chats with Beth A. Dean-Pope, CEO of Opus Solaris and a pioneer for expanding the boundaries of what's possible in space and space marketing.
In this episode, we dive into the rise of non-traditional industries entering the space sector—from technology and fashion to automotive and telecommunications. We'll explore how these industries are not only driving innovation but also creating new opportunities for new marketing tools as non-space businesses of all sizes to participate jump into the space industry.
CHAPTERS:
01:13 Meet Beth Dean-Pope
06:30 Opus Solaris
08:18 Point of transition in space
08:47 Building benefits for the sciences with commercialization of space
10:34 You can’t change the world if no one knows you exist
11:27 Storytellers of Apollo
12:16 Edison Moment
13:58 Bringing non-space companies into space
17:11 Subscribe to the Space Marketing Podcast
17:48 The high net worth
18:48 Inspiration 4 and Polaris Dawn
21:31 What are the barriers for the non-traditional companies as they go into the space industry?
23:48 Non-space brands doing science in space
24:34 Companies big and small can do space projects and workforce development
25:39 Changing life on Earth and Agritech
26:53 Target and cotton
27:21 Comes back to storytelling
28:16 Providing marketing
31:23 Marketing to the public
33:32 Ultimate product placement and corporate involvement
36:25 The future of space
36:39 Orbital data centers
38:43 Multiple space stations for science and space tourism
39:39 Space debris
41:29 Spaceship Earth
44:59 Final thoughts
Links:
https://opussolaris.com/
Contact Beth on LinkedIn
Space for Kentucky - https://spaceforkentucky.com/
Loretta Whiteside - The New Right Stuff
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Space Marketing Podcast
Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
