Michael Perry, also known as Mr. Plant Geek, shares his journey through the world of horticulture, discussing the evolution of plant trends, the importance of networking, and the impact of social media on gardening. He reflects on his childhood influences, career path, and the serendipitous nature of his experiences in the industry. The discussion also touches on the significance of authenticity in branding, the balance between passion and business, and the diverse approaches to gardening. Michael emphasises the need for creativity, the value of unique ideas, and the importance of being open to change and collaboration in the ever-evolving world of horticulture.