In this episode of Soundbreaker, host Bob Shami sits down with Joshua Kennedy, Team Lead at FUGA, to unpack the fast-evolving world of User Generated Content (UGC) in the music industry. With years of experience across YouTube, VEVO, and digital rights management, Joshua offers a masterclass on how artists can thrive in the digital age.
From understanding Content ID and music monetization to avoiding common pitfalls when setting up artist channels, this episode dives deep into the realities of today’s online music economy. Joshua also sheds light on Meta’s monetization tools, the ongoing challenges of fraud prevention, and the often-overlooked opportunities hidden in UGC ecosystems.
Whether you’re an independent musician, a label manager, or simply curious about the business of music, this conversation provides practical insights into how to protect your work, grow your audience, and maximize your revenue across platforms like YouTube and VEVO.
“We wanted fans to feel like they’re inside the music.”
In this episode of SoundBreaker, host Bob Shami sits down with guests Ornagh Lynch and Ben Dawson, the visionary minds behind immersiv.es. Together, they explore how music, technology, and XR converge to reshape nightlife and live entertainment.
From Ben’s beginnings as a choir boy to his leap into electronic music, to Ornagh’s early projects blending fashion and sound, their journeys reveal how creativity fuels innovation. Discover how live streaming gigs around the world sparked the idea for immersiv.es—a platform that transforms clubs, concerts, and festivals into unforgettable, fully immersive experiences. Learn how collaboration, XR storytelling, and cutting-edge music technology are setting a new standard for modern audiences seeking connection, creativity, and next-level nightlife.
Ornagh Lynch: https://www.linkedin.com/in/ornagh/
Ben Dawson: https://www.linkedin.com/in/bendawson/
Immersive.es : https://immersiv.es/
In this episode of Soundbreaker, Bob Shami sits down with Neal O’Connor and Aaron Greene, co-founders of Slush Management, to explore the evolving landscape of the music industry. They discuss the crucial role of artist management, the challenges of breaking new talent, and how independent artists are gaining more power and control than ever before. Neal and Aaron share insights on artist development, touring, and building long-term careers while emphasizing the importance of passion, authenticity, and creating meaningful connections with fans. Whether you’re an aspiring artist, entrepreneur, or music industry professional, this episode offers valuable guidance and inspiration for navigating today’s music business.
Visit our guest’s website: https://www.slushmanagement.com/ | https://www.linkedin.com/company/slush-management | https://www.instagram.com/slushmgmt/
Contact our guests:
Aaron Greene: https://www.linkedin.com/in/aaronagreene/
Neal O'Connor: https://www.linkedin.com/in/neal-o-connor-b1b2a55/
"If you can’t tell your own story, someone else will."
In this episode of SoundBreaker, we sit down with Joe Gallo, founder of Catch Buzz, to explore the art and science of music branding. Joe shares his journey into the music industry, revealing how his passion for connection, culture, and lifestyle shaped his work with artists.
From the importance of a unique brand story to the role of innovation, technology, and AI in the evolving music landscape, Joe offers practical advice for independent artists looking to stand out. He highlights why branding isn’t just about visuals—it’s about building a deep emotional connection with your audience.
We also dive into how music, fashion, and lifestyle industries intersect, the challenges artists face in a siloed industry, and why community and collaboration are essential for long-term success. Whether you’re an artist, manager, or music enthusiast, this episode will inspire you to think beyond the sound and into the brand world.
Visit our guest’s website: https://catchbuzz.co/
Contact our guest: josephwgallo@gmail.com | https://www.linkedin.com/in/joe-gallo-3a322851/
In this thought-provoking episode of Soundbreaker, host Bob Shami sits down with Anna Lenarcik, the visionary co-founder of Virtual Sound Media, a startup dedicated to simplifying music production and empowering creators through technology.
Anna shares her unique journey through the music industry, from her deep roots in sound engineering to pioneering tools that blend AI, blockchain, and immersive technology. Together, they explore how music theory is not just academic—but a vital compass for building tools that truly serve artists.
Discover how the Polish music tech scene is growing rapidly, why AI should be seen as a co-creator, and how blockchain could change the way artists own and distribute their work. Anna also shares her vision for the future of music consumption, including AI-generated content, virtual experiences, and a more democratized creative landscape.
Whether you’re a musician, technologist, or just a lover of sound, this episode is a must-listen for anyone interested in where music is headed next.
Visit our guest’s website: https://virtualsoundmedia.com
Contact our guest: https://www.linkedin.com/in/anna-lenarcik | annlenarcik@gmail.com
In this episode of SoundBreaker, host Bob Shami sits down with Andrew Schiffman—music industry veteran and former MTV executive—who has helped shape the sound of generations. From major labels to today’s indie explosion, Andrew shares an insider’s look at how the music business has evolved in the digital age.
We explore the rise of independent artists and how curated playlists have become essential for exposure. Schiffman also breaks down the role of artificial intelligence in music discovery and curation, and why nostalgia is making a comeback in physical formats.
Beyond music, Andrew discusses how CrossFit and fitness have enhanced his mental clarity and focus—fueling his ability to stay sharp in an ever-evolving industry. Whether you’re an artist, curator, or just love music, this episode delivers valuable insights on where the industry is heading and how technology continues to shape it.
Visit our guest’s website: https://sociatap.com/shiftynyc/
Contact our guest: https://www.linkedin.com/in/andrew-schiffman/ | andrew1.schiffman@gmail.com
In this soul-stirring episode of SoundBreaker, host Bob Shami welcomes the incomparable Sheléa, a powerhouse vocalist, songwriter, and multi-instrumentalist whose journey began in the heart of gospel music. From growing up in a musically gifted family to paying tribute to icons like Aretha Franklin and Whitney Houston, Sheléa opens up about the deep roots that shaped her artistry.
Listeners will be taken behind the scenes of her mentorship under the legendary Quincy Jones, her reflections on the state of modern music, and her passion for preserving authenticity and musical education. She shares her thoughts on the rise of independent artists, the evolving role of AI in music, and how her faith fuels every performance.
Whether you’re an aspiring artist, a music lover, or just need inspiration, this episode delivers truth, talent, and timeless insight.
Visit our guest’s website: https://sheleamusic.com/
Contact our guest: https://www.instagram.com/sheleamusic
In this episode of Soundbreaker, Australian-born country music artist Shea Fisher shares her compelling journey from growing up in a rodeo family to becoming a chart-topping country singer in Australia and breaking into the U.S. music scene. Shea reflects on falling in love with country music in 1990s Texas and the whirlwind success of her debut album, which featured four #1 hits. But the road wasn’t always smooth—after signing with a U.S. label, she faced a major setback when it suddenly shut down. Instead of giving up, Shea chose to stay in Nashville, focus on songwriting, and embrace the path of an independent artist. Tune in as she discusses the shifting landscape of the music industry, the power of authenticity, and what she’s working on now—including new singles and music videos. This episode is packed with insights for aspiring musicians and fans of country music alike.
Visit our guest’s website: https://sheafisher.com/
Contact our guest: https://www.instagram.com/sheafishermusic/, https://www.tiktok.com/@sheafishermusic, https://www.facebook.com/sheafisher
In this compelling episode of Soundbreaker, we sit down with Ralph Tashjian, founder and CEO of Intercept Music, to explore his remarkable journey from a young music enthusiast to a transformative force in the music industry. Ralph shares how sobriety marked a turning point in his personal and professional life, reigniting his passion and paving the way for his innovative work in artist empowerment. We dive into the shifting landscape of digital music, the resurgence of independent artists, and the critical role of transparency and customer service in today’s music business. Ralph also sheds light on the growing impact of AI in marketing and what it means for the next generation of creators. Whether you're an aspiring artist or a music executive, this episode is packed with inspiration and insight.
Visit our guest’s website: https://interceptmusic.com/Home/
Contact our guest: https://www.linkedin.com/in/ralph-tashjian-94a39215/
In this episode of Soundbreaker, host Bob Shami sits down with jazz vocalist and flamenco dancer Andy James to explore her unconventional path from flamenco stages in Australia to jazz clubs in Las Vegas. Andy opens up about her early influences, her artistic evolution, and the making of her latest album, Happy People, a bold fusion of flamenco passion and jazz improvisation.
They also delve into broader conversations about the global jazz scene, the increasing independence of artists in today's music industry, and how AI in music may (or may not) shape the future. A strong advocate for creative ownership, Andy discusses running her own label, Lecoque Records, and why she believes writing your own songs is more vital than ever. Whether you're a jazz enthusiast, an indie artist, or just curious about where music is heading, this episode is a must-listen.
Visit our guest’s website: https://andyjames.com/
Contact our guest: andyjamesjazz@gmail.com
In this powerful episode of Soundbreaker, host Bob Shami sits down with Aric Steinberg, Executive Director of the Sweet Relief Musicians Fund, a nonprofit organization that provides emergency financial assistance to musicians and music industry professionals. For over 30 years, Sweet Relief has stepped in when medical issues, natural disasters, and financial hardship threaten the livelihoods of artists who depend on their craft. Aric discusses the fund’s origin story, the lasting legacy of founder Victoria Williams, and how they’ve adapted to serve the evolving needs of the music community. From the challenges of eligibility to the creativity behind fundraising, this episode dives deep into the heart of nonprofit work in the arts. A must-listen for music lovers, industry pros, and anyone passionate about community and compassion.
Visit our guest’s website: https://www.sweetrelief.org/
Contact our guest: https://www.linkedin.com/in/aric-steinberg-0b650172/
In this episode of Soundbreaker, host Bob Shami interviews Jaclyn O’Connell, Owner and Principal Strategist at Bittersweet Media, and Founder & Artist Manager at Good Grief Mgmt Co.
Jaclyn shares her inspiring journey from retail work to becoming a trailblazer in artist-first music management. With a deep commitment to empowering independent artists, she discusses the emotional labor of being a modern manager, the power of community, and how platforms like TikTok are reshaping music discovery.
You’ll hear valuable insights on digital marketing, cold-email networking, setting up LLCs, and why today’s music careers demand both creativity and business savvy. This is a must-listen for anyone navigating the independent music scene—from aspiring artists to industry vets.
Visit our guest’s website: https://www.bittersweet.media/
Contact our guest: https://www.linkedin.com/in/jaclynsouth/ https://www.instagram.com/jaclyn_oconnell/
In this episode, we sit down with Chantal Epp, founder of ClicknClear, to explore the intersection of music licensing, technology, and sports. From her beginnings as a world champion cheerleader to launching a music tech startup, Chantal shares how her company is transforming the way music is licensed in choreographed sports like cheerleading, gymnastics, and more. We dive into the complex web of international copyright laws, the role of emotional connection in music performance, and the potential disruption caused by AI-generated music.
Chantal also reveals ClicknClear’s exciting roadmap—from developing new tools for athletes to expanding into the video-on-demand space. If you're curious about the future of music rights, entrepreneurship in the creative industries, or how a startup is solving a billion-license problem, this episode is for you.
Visit our guest’s website: https://www.clicknclear.com/
Contact our guest: https://www.linkedin.com/in/chantal-epp/
In this episode, Bob Shami sits down with Liam James Ward, co-founder and CEO of Something Something, a company dedicated to helping artists navigate the fast-changing world of social media and digital platforms. Liam shares his journey in the music industry, the critical role of TikTok in music discovery, and the challenges artists face in monetizing their work. He discusses why independent artists must be both creative and business-minded, and how Something Something is building sustainable solutions to support them. Tune in to explore the future of artist management, fan engagement, and the ever-evolving digital music landscape.
Visit our guest’s website: https://www.somethingsomething.social/
Contact our guest: https://www.linkedin.com/in/liamjameswrd/
In this episode, we sit down with Brad LeBeau, founder and CEO of PRO MOTION, to explore his 42-year journey in the music industry. From a shy teenager with low self-esteem to a leader in music promotion, Brad shares how his passion for dance music, remix culture, and DJ culture shaped his career.
We discuss the evolution of music business strategies, the impact of DJs like Avicii, and how technology is revolutionizing music consumption. Brad opens up about his personal struggles with anxiety and substance abuse, offering insights into how overcoming challenges fueled his entrepreneurial mindset.
Join us as we break down the future of music promotion, the power of remixes, and why quality over quantity is essential in today's music industry. Whether you're an independent artist, DJ, or entrepreneur, this episode is packed with insights on navigating the ever-changing music landscape.🚀🎶 #MusicIndustry #DanceMusic #RemixRevolution
Visit our guest’s website: https://promotion-us.com/
Contact our guest: https://www.linkedin.com/in/brad-lebeau-77a11915/
In this episode of Soundbreaker, host Bob Shami sits down with Tom Norwood, the visionary founder of Loop Fans, to explore how blockchain technology and Web3 are revolutionizing the music industry. Tom shares his journey from running a live music venue to launching a platform that empowers independent artists through direct fan engagement and monetization.
Discover how Loop Fans enables musicians to create their own digital spaces, leverage NFTs, and build sustainable careers without relying on traditional DSPs. Tom breaks down the importance of fan participation, the evolving role of blockchain in music, and what the future holds for independent artists in the Web3 era.
If you're an artist, entrepreneur, or music enthusiast curious about the next big shift in the industry, this episode is a must-listen!
Visit our guest’s website: https://www.loop.fans/
Contact our guest: https://www.linkedin.com/in/tom-norwood/
In this insightful conversation, Jim Greer, a seasoned musician, producer, and songwriter, dives deep into the evolving world of the music industry. Joined by Bob Shami, they explore the impact of technology and AI on music production, the challenges faced by independent artists, and how to balance creativity with commercial success. Jim shares invaluable lessons from his career, emphasizing the importance of community, persistence, and artistic integrity. Whether you're an aspiring musician, producer, or industry professional, this episode is packed with practical advice, industry insights, and inspiration to help you navigate the modern music landscape.
Visit our guest’s website: http://digitalchildren.net/
Contact our guest: greendiamondjim@gmail.com
🌐 Connect with Us:
Instagram: https://www.instagram.com/soundbreakerpod
TikTok: https://www.tiktok.com/@soundbreakerpod
YouTube: @soundbreakerpod
Official Website: https://soundbreakerpod.com/
📌 Stay tuned for fascinating discussions on music, technology, and the exciting world of AI in the music industry.
Speaker Bookings: https://www.bobshami.com/
🎧 Don't forget to subscribe and share this episode with fellow music enthusiasts!
In this episode of SoundBreaker, Bob Shami sits down with Monica Corton, the founder and CEO of Go To Eleven Entertainment. With over 30 years of experience in music publishing, Monica shares her journey, insights, and the challenges songwriters face in today’s industry. She discusses the importance of music education, the struggles of middle-tier songwriters, and her mission to create a royalty fund that properly values and manages music catalogs. Monica also highlights the need for better administration in publishing and the crucial role of collaboration in songwriting. Whether you're a songwriter, industry professional, or music enthusiast, this episode is packed with valuable knowledge on navigating the ever-evolving music business.
💡 Whether you’re an entrepreneur or just curious about the world of startups, this episode is packed with valuable lessons and inspiration. Don’t miss it! 🎧
Visit our guest’s website: https://www.gotoelevenentertainment.com/
Contact our guest: https://www.linkedin.com/in/monica-corton-4192ab4/
🌐 Connect with Us:
Instagram: https://www.instagram.com/soundbreakerpod
TikTok: https://www.tiktok.com/@soundbreakerpod
YouTube: @soundbreakerpod
Official Website: https://soundbreakerpod.com/
📌 Stay tuned for fascinating discussions on music, technology, and the exciting world of AI in the music industry.
Speaker Bookings: https://www.bobshami.com/
🎧 Don't forget to subscribe and share this episode with fellow music enthusiasts!
In this episode of Soundbreaker, Jamie Hart, founder and CEO of Hart and Songs, shares her inspiring journey in the music industry. With over a decade of experience, Jamie discusses her mission to empower and educate independent artists, helping them navigate the complex world of music rights and royalties. From identifying industry gaps to emphasizing the importance of mentorship, Jamie offers valuable insights on how artists can thrive in an evolving landscape. Tune in to learn about the critical role of education, the rise of new rights-management technologies, and why meeting artists where they are in their journey is essential for their success.
Visit our guest’s website: https://www.hartandsongs.com/
Contact our guest: https://www.linkedin.com/in/jamiedhart/
🌐 Connect with Us:
Instagram: https://www.instagram.com/soundbreakerpod
TikTok: https://www.tiktok.com/@soundbreakerpod
YouTube: @soundbreakerpod
Official Website: https://soundbreakerpod.com/
📌 Stay tuned for fascinating discussions on music, technology, and the exciting world of AI in the music industry.
Speaker Bookings: https://www.bobshami.com/
🎧 Don't forget to subscribe and share this episode with fellow music enthusiasts!
🎶 Ready to revolutionize your music experience? Join Bob Shami and Joseph Perla as they discuss Hangout—a new platform turning music listening into a social event. Learn about empowering independent artists and redefining music streaming.
Visit our guest’s website:https://hangout.fm/
Contact our guest: https://www.linkedin.com/in/josephperla/
🌐 Connect with Us:
Instagram: https://www.instagram.com/soundbreakerpod
TikTok: https://www.tiktok.com/@soundbreakerpod
YouTube: @soundbreakerpod
Official Website: https://soundbreakerpod.com/
📌 Stay tuned for fascinating discussions on music, technology, and the exciting world of AI in the music industry.
Speaker Bookings: https://www.bobshami.com/
🎧 Don't forget to subscribe and share this episode with fellow music enthusiasts!