The Ad Bargain: Podcasting's Position in the Ad Landscape

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Sound Summit

Sounds Profitable

5 episodes

6 months ago

Official podcast feed of the Sound Summit, Sounds Profitable’s full-day podcasting event at South By Southwest in Austin.

Explore the intersection of true crime and business with audiochuck and MrBallen, delve into podcasting’s ad landscape, and hear from celebrities and industry leaders on the future of entertainment and podcasting’s role in it. From monetization strategies to the synergy of cross-media IP, this feed offers insights into podcasting’s evolving position in digital marketing.

The Sound Summit event and podcast feed are brought to you by The Roost, Ad Results Media, ESPN/Good Karma Brands, Magellan AI, Nomono, Spreaker, and MediaStream.

Marketing

Business

RSS

All content for Sound Summit is the property of Sounds Profitable and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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The Ad Bargain: Podcasting's Position in the Ad Landscape

Sound Summit

1 hour 9 minutes

1 year ago

The Ad Bargain: Podcasting's Position in the Ad Landscape

Explore groundbreaking research on consumer attitudes towards advertising with "The Ad Bargain," presented by Sounds Profitable's Tom Webster and key research partners who helped bring this project to light. This session delves into how audiences interact with ads across platforms like podcasts, TV, and print, revealing the 'ad bargain' concept. A panel of sales and marketing execs will discuss applying these insights in podcasting. Ideal for marketers and content creators, this session offers valuable strategies for impactful, audience-friendly advertising.

This panel was sponsored by Ad Results Media.

Special thanks to Nomono for instantaneous live recording of the event, Spreaker for hosting our podcasts, and MediaStream for hosting our video.