Who are the people behind the music that shapes how we listen? In this episode of Sound Connections, host Jakob Wredstrøm sits down with Overtone Studios CEO Niklas Brantberg, who shares how Epidemic Sound and his label built a new music economy for creators, one where focus playlists turn into real income. Jakob and Niklas unpack the business of mood music, the shift from faceless tracks to artist identity, and the impact of AI in music production. Perfect for music entrepreneurs, produc...
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Who are the people behind the music that shapes how we listen? In this episode of Sound Connections, host Jakob Wredstrøm sits down with Overtone Studios CEO Niklas Brantberg, who shares how Epidemic Sound and his label built a new music economy for creators, one where focus playlists turn into real income. Jakob and Niklas unpack the business of mood music, the shift from faceless tracks to artist identity, and the impact of AI in music production. Perfect for music entrepreneurs, produc...
#115: FOUNDER: From Musician to Founder: How Sleeve Helps Artists Earn Real Income || Anna Lidell
Sound Connections
46 minutes
5 months ago
#115: FOUNDER: From Musician to Founder: How Sleeve Helps Artists Earn Real Income || Anna Lidell
With over 20 releases, a Netflix series soundtrack, and chairing Denmark’s top songwriting organizations, Danish musician and advocate dives deep into the challenges of sustaining a music career in an industry where streaming pays fractions and social media demands pay-to-play tactics. Find out how Anna Lidell's startup, SLEEVE, enables musicians to build direct, monetizable relationships with their fans—bypassing traditional gatekeepers and finally giving artists ownership of their audience...
Sound Connections
Who are the people behind the music that shapes how we listen? In this episode of Sound Connections, host Jakob Wredstrøm sits down with Overtone Studios CEO Niklas Brantberg, who shares how Epidemic Sound and his label built a new music economy for creators, one where focus playlists turn into real income. Jakob and Niklas unpack the business of mood music, the shift from faceless tracks to artist identity, and the impact of AI in music production. Perfect for music entrepreneurs, produc...
