Stacey Epstein, former CMO of Freshworks, joins Bill and special co-host Dharmesh Thakker, Battery Ventures general partner, to discuss a range of compelling topics, from effective sales and marketing alignment to the implications of generative AI in content creation.  

12:05 The Role of Generative AI in Marketing

26:42 The Impact of AI on Job Roles

28:05 The Challenges of Marketing Attribution

31:31 The Importance of Metrics in Sales and Marketing

41:26 The Importance of Efficiency in Marketing

This material is intended for an audience of entrepreneurs and provided for informational purposes, and it is not, and may not be relied on in any manner as, legal, tax or investment advice or as an offer to sell or a solicitation of an offer to buy an interest in any fund or investment vehicle managed by Battery Ventures or any other Battery entity.

The information and data are as of the publication date unless otherwise noted.

Content obtained from third-party sources, although believed to be reliable, has not been independently verified as to its accuracy or completeness and cannot be guaranteed. Battery Ventures has no obligation to update, modify or amend the content of this post nor notify its readers in the event that any information, opinion, projection, forecast or estimate included, changes or subsequently becomes inaccurate.

The information above may contain projections or other forward-looking statements regarding future events or expectations. Predictions, opinions and other information discussed in this video are subject to change continually and without notice of any kind and may no longer be true after the date indicated. Battery Ventures assumes no duty to and does not undertake to update forward-looking statements.

For a full list of all Battery investments, please visit: https://www.battery.com/list-of-all-companies/