In this episode, part one of a two-part interview, Bill Binch is joined by Phil Fernandez, co-founder and CEO at Marketo*. Phil shares insights on building SaaS momentum, scaling leadership, managing founder transitions and driving brand growth through GTM strategy. Tune in to part 2 for post-IPO growth and the future of marketing.
Key Takeaways:
(02:10) Growth Needs Momentum and Execution
(05:18) Cadence and Inspection Drive Growth
(09:02) Trust and Communication Scale Teams
(14:08) Advocacy Comes From Operational Simplicity
(18:25) Principles Build Long-Term Loyalty
(22:21) Downturn Risks Build Advantage
(26:52) Onboarding at Scale Needs Agility
(29:38) Big Partnerships Need Balance
(36:16) Customers Can Influence Outcomes
Resources Mentioned:
https://www.linkedin.com/in/bill-binch-302a4a2/
https://www.linkedin.com/in/phil-fernandez-6902881/
Marketo | Website
http://www.marketo.com/
https://www.salesforce.com/ap/?ir=1
https://www.salesforce.com/dreamforce/
https://www.zuora.com/
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