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Sound Advice- The Music Industry Podcast
Olly Carter
79 episodes
1 day ago
Sound Advice is the podcast for independent artists, creatives and anyone interested in the behind the scenes of the music industry. We sit down with music business professionals to navigate the complexities of music marketing, making merch, gigs, AI and so much more. Sound Advice was created to democratise access to music business experts by sharing their best tips and tricks on a free-to-access platform, and so far we’ve spoken to industry professionals from BBC Introducing, AWAL, PRS for Music and so many more. You can listen to our episodes every other Tuesday.
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Music Interviews
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All content for Sound Advice- The Music Industry Podcast is the property of Olly Carter and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Sound Advice is the podcast for independent artists, creatives and anyone interested in the behind the scenes of the music industry. We sit down with music business professionals to navigate the complexities of music marketing, making merch, gigs, AI and so much more. Sound Advice was created to democratise access to music business experts by sharing their best tips and tricks on a free-to-access platform, and so far we’ve spoken to industry professionals from BBC Introducing, AWAL, PRS for Music and so many more. You can listen to our episodes every other Tuesday.
Show more...
Music Interviews
Music
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#074: How Live Recordings Could Be Your Best New Marketing Tool | Ben Hutcheson (Setmixer)
Sound Advice- The Music Industry Podcast
33 minutes 28 seconds
2 months ago
#074: How Live Recordings Could Be Your Best New Marketing Tool | Ben Hutcheson (Setmixer)

In this episode, I’m joined by singer-songwriter and music industry professional Ben Hutcheson to explore the power of live recordings for artists. Alongside his own career as a performer, Ben works with Setmixer, a company on a mission to make sure no live show is ever lost, capturing gigs in studio-quality audio within hours of the performance.

We talk about how artists can use live recordings to connect with existing fans, create lasting memories, and grow their audience. Ben shares stories from the road, insights from working with independent venues, and practical advice for any musician thinking about pressing record at their next gig.

Sound Advice- The Music Industry Podcast
Sound Advice is the podcast for independent artists, creatives and anyone interested in the behind the scenes of the music industry. We sit down with music business professionals to navigate the complexities of music marketing, making merch, gigs, AI and so much more. Sound Advice was created to democratise access to music business experts by sharing their best tips and tricks on a free-to-access platform, and so far we’ve spoken to industry professionals from BBC Introducing, AWAL, PRS for Music and so many more. You can listen to our episodes every other Tuesday.