S6 E36 Why MRR Became The Biggest Lie in Business: Breaking Down Monthly Recurring Anxiety

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Soul Leaders® Podcast with Mills Gray

Mills Gray, Business Strategist

100 episodes

10 hours ago

Welcome to Soul Leaders, the go-to podcast for service based businesses, coaches, creators and business owners that want to get more confident in their digital marketing and selling. I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again. Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story". You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go!

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S6 E36 Why MRR Became The Biggest Lie in Business: Breaking Down Monthly Recurring Anxiety

Soul Leaders® Podcast with Mills Gray

20 minutes 42 seconds

2 months ago

S6 E36 Why MRR Became The Biggest Lie in Business: Breaking Down Monthly Recurring Anxiety

Grab your coffee because today I'm getting controversial! I'm diving deep into why Monthly Recurring Revenue (MRR) has become the biggest lie in the online business world. If you've ever felt pressured to create a membership or wondered why your "stable" recurring revenue is causing you more anxiety than freedom, this episode will challenge everything you've been told about building a sustainable business.

Special Announcement 🎉

I'm hosting The Rebuild Room - an intimate in-person event on September 18th in Guildford! This isn't another tactics-heavy business event. It's a recalibration day for successful women who feel like something is off. Limited to 10 people, includes lunch, guest astrologer, and is priced at just £150 to be accessible. A few spaces remain!

Key Topics Covered

In this truth-telling episode, I explore:

The MRR Myth Exposed:

Why monthly recurring revenue promises freedom but often delivers anxiety
The hidden costs nobody talks about - both financial AND energetic
How retention anxiety replaces launch anxiety (same stress, different outfit)

The Real Energy Economics:

What it costs you energetically to create content for disengaged members
The exhaustion of constantly proving your worth to people who've already paid
Why you end up nurturing people who don't engage instead of serving those who do

The Identity Trap:

How building a membership locks you into a specific version of yourself
What happens when you evolve but have 200 people expecting you to stay the same
The stifling feeling of being trapped in a personality you've outgrown

The Comparison Spiral:

Why seeing MRR milestones on Instagram makes you question your entire business model
How the membership obsession started around 2018 and became the "answer" to every business problem
The reality behind those "passive revenue" claims

Let's Connect!

Come find me in the DMs on Instagram @mills_gray. if this resonated - I love having real conversations about building businesses that actually serve you, not drain you.

For more resources and full show notes visit https://www.millsgray.com/why-mrr-became-the-biggest-lie-in-business-breaking-down-monthly-recurring-anxiety/