S6 E34 From Soul Leaders to Shoot Locations - Suzie's Business Evolution

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Soul Leaders® Podcast with Mills Gray

Mills Gray, Business Strategist

100 episodes

14 hours ago

Welcome to Soul Leaders, the go-to podcast for service based businesses, coaches, creators and business owners that want to get more confident in their digital marketing and selling. I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again. Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story". You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go!

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S6 E34 From Soul Leaders to Shoot Locations - Suzie's Business Evolution

Soul Leaders® Podcast with Mills Gray

36 minutes 38 seconds

2 months ago

S6 E34 From Soul Leaders to Shoot Locations - Suzie's Business Evolution

Pour yourself a coffee and settle in for this inspiring conversation with Suzie, one of my original Soul Leaders group coaching clients from 2020! We're diving deep into her incredible business transformation - from interior design to creating The Shoot Academy, teaching people how to turn their homes into profitable shoot locations. This is a masterclass in recognizing opportunities, pivoting with purpose, and building a business around what truly sparks joy.

Key Topics Covered

The Lightning Bolt Moment:

How a casual pub conversation (post-lockdown sunshine!) sparked a complete business pivot
Recognizing when people keep asking you the same questions - there might be a business opportunity
The power of following what genuinely excites you versus what you think you "should" do

What is Shoot Location Hosting:

Renting your home as a backdrop for brands, photographers, TV productions, and creative teams
Why "regular" homes often book more than grand properties (think Adolescence vs Rivals!)
How any house - even just a brick wall or garden shed - can have potential
Earning up to £1,500 per day without leaving your home

Building The Shoot Academy:

Creating an online course to teach the A-Z of becoming a shoot location host
The importance of community in digital products
Why they moved from interior design to this new venture
https://www.instagram.com/theshootacademy/

The Pricing Revolution:

Their bold move from £349 upfront to £49 + £300 success fee model
Why "passive" business models aren't actually passive
Building trust through shared success rather than upfront investment
The psychology behind risk-reversal pricing strategies

Getting Your First Clients:

How Instagram showcasing led to organic demand
The power of networking and personal connections over digital marketing
Why enthusiasm for your topic converts better than any sales strategy

Let's Connect!

This conversation reminded me why I loved the group coaching format - the energy, the peer learning, the celebration of each other's wins. While I'm focused on one-to-one coaching now, there's something magical about watching someone's business unfold from idea to execution. Drop me a DM if this episode sparked any ideas about pivoting your own business or recognizing opportunities right in front of you!

For more resources and full show notes visit https://www.millsgray.com/from-soul-leaders-to-shoot-locations-suzies-business-evolution/