Grab your coffee and settle in because today we're diving into something that comes up constantly with my clients - and if I'm honest, something I've struggled with too. We're talking about pricing that shifts based on how you're feeling that day, and why that's keeping you from building the scalable business you deserve.
This week's client calls brought this topic front and centre - when your pricing depends on confidence levels, the size of the business you're pitching to, or just a "feeling" you have, it's time for a deeper conversation. Let's transform that chaos into clarity.
Key Topics Covered
In this honest episode, I explore:
Let's Connect!
Hey, it's Mills! Welcome to Soul Leaders - your weekly dose of real business talk. Can you believe we're basically at the end of 2025? (Yes, I'm one of those people who uses the year in random passwords, don't judge me.)
This episode is coming at you right at the beginning of November, and I've got some BIG news to share. Like, pinch-me-is-this-real news. Plus, we're talking about why November is YOUR month to sell before the December lull, so buckle up!
Key Topics Covered
In this behind-the-scenes episode, I share:
Three-Day Telegram Coaching Event - 10th November
Come say hi on Instagram @mills_gray!
Grab your coffee and settle in, because today we're diving into something I've been noticing over and over again with my clients - the ones who get the fastest, most incredible results aren't the ones who hustle harder or work more hours. They're the ones who trust themselves enough to move quickly when something clicks. If you've been sitting on a decision, waiting for the "perfect moment," or confusing thinking with preparing, this episode is going to be a wake-up call you didn't know you needed.
I'm hosting a 3-Day Coaching Event on 10th November via Telegram! Think of it as having me in your pocket for three full days, helping you get clarity on your offers, ideal client, and business alignment. No Black Friday nonsense - just pure, focused coaching for £111. https://millsgray.kartra.com/page/O9p2071
In this straight-talking episode, I explore:
Come say hi on Instagram @mills_gray - I love hearing what resonates with you from these episodes!
Ready to stop sitting on the fence? Join my 3-Day Coaching Event on 10th November for £111. Link in show notes. I promise you won't regret making this decision quickly. 😉 https://millsgray.kartra.com/page/O9p2071
Grab your coffee and settle in for this powerful conversation with mindset and performance coach Oli Cooke! We're diving deep into the real talk about anxiety, subconscious beliefs, and how to scale your business without burning out. If you've ever felt like your mind is working against your ambitions, or wondered why success feels so exhausting, this episode is exactly what you need.
In this transformative episode, we explore:
Loved this episode? Share it to your stories and tag both @mills_gray and @olicooke.coaching - we'd love to hear what resonated with you!
Hey there! Pull up a chair because today I'm taking you completely behind the curtain of my launch process. We're going from initial spark of an idea all the way through to hitting publish on a sales page. If you're someone who has brilliant ideas but struggles to actually execute them, or you're wondering where your next offer should come from - this episode is made for you.
I'm hosting What Am I Missing? - a 3-day Telegram audit intensive on November 10th for just £111. This is your chance to get proper one-on-one attention from me without the full consultancy investment. Only a handful of spaces available! https://millsgray.kartra.com/page/O9p2071
In this behind-the-scenes episode, I reveal:
This 3-day intensive is for business owners whose businesses aren't broken - you're experiencing traction and growth, but something feels slightly off. Perfect if you:
What You'll Get:
Investment: £111 Dates: November 10-12, 2025
Come DM me on Instagram @mills_gray if you have questions about launching your own offers or about What Am I Missing! I promise I don't hold back - you get the full Mills experience even before you work with me.
For full show notes and more resources visit https://www.millsgray.com/behind-the-scenes-from-idea-to-launch-how-i-create-launch-offers/
Welcome back! Fair warning - I actually had to re-record this episode because the first take just wasn't flowing. Sometimes you need to press stop, move your body, and start fresh. That's exactly what I did, and here we are for take two!
What Am I Missing? My 3-day Telegram intensive launches November 10th for just £111. This is specifically designed to eliminate every excuse and close the gap between wanting and doing. No live calls, no travel, no pressure - just three days of proper coaching with me in your pocket. https://millsgray.kartra.com/page/O9p2071
I need YOUR help to make this podcast even better:
This is my second full year of weekly podcasts (plus podcast challenges!), and I want to make sure I'm creating content that truly serves you.
For full show notes and more resources visit https://www.millsgray.com/stop-saying-next-time-why-you-keep-missing-opportunities-and-what-to-do-about-it/
Grab your coffee and let's talk about something that's probably killing your content engagement without you even realizing it. Mills dives into the dangerous trap of over-giving in your content - whether it's those epic 1000-word posts that get two likes or clarity calls where you give everything away for free. If you've ever written a post thinking "this will be so helpful" only to have it completely ignored, this episode is your wake-up call.
Mills shares updates from a successful September, including being nearly fully booked (reminder: this doesn't happen all the time!) and hosting The Rebuild Room - an intimate 10-person event at the Copper Club in Guildford. Despite unexpected marble fitting disruptions (complete with drills and hoovers behind a "thick velvet curtain"), the day was transformational, focusing on vision realignment and energy audits.
You think you're being helpful by writing those epic, information-packed posts, but here's what's actually happening:
After writing any piece of content, ask yourself: "So what?"
Become magnetic in your marketing https://www.millsgray.com/work-with-me/courses/how-to-become-magnetic-in-your-marketing/
Rewild retreat epsiode https://www.millsgray.com/the-power-of-pivoting-when-something-doesnt-feel-right/
Mills has a bank of guest expert interviews ready to roll, but she wants to hear from you - who would you love to hear on the Soul Leaders podcast? DM your suggestions @mills_gray.
For full show notes and more resources head over to https://www.millsgray.com/stop-over-giving-in-your-content-youre-drowning-your-audience/
Grab your coffee and settle in for this raw conversation with Jo Hooper, founder of GetWildlyFree. From two mental health breakdowns that ended her corporate career to building a business that actually serves her life (not the other way around), Jo shares the real talk about boundaries, burnout, and why rest doesn't fix everything. This episode is for anyone who's tired of working all the damn hours and ready to design a business that energizes rather than exhausts them.
Jo's innovative approach to interrupting habitual behaviors:
Jo's current structure:
Jo's framework for transformation:
Come say hi in my Instagram DMs @mills_gray.
For full show notes and more resources visit https://www.millsgray.com/breaking-burnout-and-building-boundaries-with-jo-hooper/
Grab your coffee and settle in for some real talk! Today I'm diving into something that affects 99.9% of my clients (and probably you too) - the exhausting cycle of constantly reacting in your business instead of having a strategic plan. If you're tired of Wednesday panic mode, dropping everything to answer every message, or scrambling to figure out what to post on Instagram, this episode is exactly what you need.
In this game-changing episode, I explore:
Come say hi in my Instagram DMs @mills_gray. - I love hearing how these strategies land with you! And if this episode resonated, please share it to your stories and tag me for a happy dance.
Don't forget to rate and review the podcast - it helps other business owners find these insights too!
For full show notes and more resources visit www.millsgray.com/are-you-running-a-reactive-business-finding-your-sweet-spot-between-planning-and-reacting/
Grab your coffee and settle in for some real talk about something that might sound like the dream scenario but could actually be holding your business back. Today I'm diving into why having ALL your clients come from referrals can become a trap that keeps you plateaued, overworked, and unable to scale. If you've been wondering why you feel like the bottleneck in your own business, this episode will give you the roadmap to break free.
I've got an in-person mastermind day happening on September 18th in Guildford! We'll be working on your offers, turning those brilliant ideas in your phone notes into viable business plans, plus Charlotte Nixon from Aligned Body and Stars will be sharing how to use astrology to your business advantage. Only £150 including lunch - DM me ASAP if this sounds like your vibe! https://millsgray.kartra.com/page/rebuild
In this game-changing episode, I explore:
Come say hi in my Instagram DMs @mills_gray. - I love hearing from regular listeners and getting to know who's tuning in each week. If this episode resonated, share it to your stories and tag me for a happy dance!
For full show notes and more resources visit https://www.millsgray.com/are-you-the-bottleneck-in-your-own-business-how-to-stop-being-your-most-expensive-employee/
Grab your coffee because today I'm getting controversial! I'm diving deep into why Monthly Recurring Revenue (MRR) has become the biggest lie in the online business world. If you've ever felt pressured to create a membership or wondered why your "stable" recurring revenue is causing you more anxiety than freedom, this episode will challenge everything you've been told about building a sustainable business.
I'm hosting The Rebuild Room - an intimate in-person event on September 18th in Guildford! This isn't another tactics-heavy business event. It's a recalibration day for successful women who feel like something is off. Limited to 10 people, includes lunch, guest astrologer, and is priced at just £150 to be accessible. A few spaces remain!
In this truth-telling episode, I explore:
The MRR Myth Exposed:
The Real Energy Economics:
The Identity Trap:
The Comparison Spiral:
Come find me in the DMs on Instagram @mills_gray. if this resonated - I love having real conversations about building businesses that actually serve you, not drain you.
For more resources and full show notes visit https://www.millsgray.com/why-mrr-became-the-biggest-lie-in-business-breaking-down-monthly-recurring-anxiety/
Grab your coffee and prepare for some truth bombs! Mills is calling out the coaching pyramid that's keeping brilliant business owners trapped in performance mode instead of building actual sustainable businesses. If you've ever felt that little niggle whispering "surely this isn't it," this episode will validate everything you've been feeling. It's time to stop performing credibility and start building businesses that work beyond your personal brand.
In this no-bullshit episode, Mills explores:
If this episode resonated and you're ready to explore consultancy work that focuses on building businesses around your actual energy and strengths, hit up Mills in the DMs @mills_gray. She's looking to work with brilliant women who are done being the bottleneck in their own success.
For more resources and full show notes visit https://www.millsgray.com/breaking-free-from-the-coaching-pyramid-why-im-shifting-to-strategic-consultancy/
Pour yourself a coffee and settle in for this inspiring conversation with Suzie, one of my original Soul Leaders group coaching clients from 2020! We're diving deep into her incredible business transformation - from interior design to creating The Shoot Academy, teaching people how to turn their homes into profitable shoot locations. This is a masterclass in recognizing opportunities, pivoting with purpose, and building a business around what truly sparks joy.
The Lightning Bolt Moment:
What is Shoot Location Hosting:
Building The Shoot Academy:
The Pricing Revolution:
Getting Your First Clients:
This conversation reminded me why I loved the group coaching format - the energy, the peer learning, the celebration of each other's wins. While I'm focused on one-to-one coaching now, there's something magical about watching someone's business unfold from idea to execution. Drop me a DM if this episode sparked any ideas about pivoting your own business or recognizing opportunities right in front of you!
For more resources and full show notes visit https://www.millsgray.com/from-soul-leaders-to-shoot-locations-suzies-business-evolution/
Grab your coffee and settle in for an inspiring conversation! Mills sits down with Courtenay, who has built an incredibly engaged Instagram community of 30,000 followers through radical honesty and authentic communication. If you've ever wondered how to build real engagement (not just vanity metrics) or how to navigate the tricky relationship between spirituality and money, this episode is pure gold.
Courtenay is a yoga teacher, business owner, and manifesto generator who has created something truly special - a thriving online community built on honest conversations about the realities of teaching yoga. She's proof that you don't need to be controversial for the sake of it; you just need to be authentically you.
For more resources and full show notes head over to https://www.millsgray.com/the-honest-yoga-teacher-building-authentic-community-business-with-courtenay-pipkin/
In this engaging conversation, Mills and Courtenay explore:
Come find Mills on Instagram @mills_gray and you can find Courtenay under @thehonestyogateacher
Grab your coffee and settle in for one of the most raw and honest episodes yet! Mills takes you behind the scenes of her recent "Leo recalibration" - a powerful astrological deep dive that's completely shifting how she shows up in business. If you've ever felt like you're building from survival mode rather than your true brilliance, or if you're ready to stop apologizing for your expertise, this episode will hit you right in the soul.
In this deeply personal and transformational episode, Mills explores:
Come find Mills on Instagram and tell her how this episode landed for you - she loves those deep DM conversations!
Share this episode to your stories and tag @mills_gray if it resonated.
connect with Charlotte https://www.alignedbodyandstars.com/soulstice?fbclid=PAQ0xDSwMBGwtleHRuA2FlbQIxMQABp1D-zESnDJ7XaFcUKS_jIFQsqH5jrfCLAFa2p9s0fGSpUzVB6JyE-tDJsXc4_aem_UnnUOJZ3dNXkJpObUQxDcw
For more resources and full show notes visit https://www.millsgray.com/the-leo-recalibration-from-survival-genius-to-authentic-authority/
Grab your coffee and settle in for something a little different today. We're just over halfway through the year, and I'm taking a quieter moment to reflect on my past couple of quarters. This isn't your typical strategy download - it's a vulnerable, honest look at what happens when your business explodes (the good and the challenging), and how I've learned to choose ease over endless hustle. If you've been feeling torn between driving for success and actually living your life, this episode is for you.
In this reflective episode, I explore:
The Reality of a "Massive" Q1:
Choosing Life Over Hustle:
The Masculine vs. Feminine Energy Battle:
Redefining What "Winning" Looks Like:
The Truth About Sustainable Success:
I share four powerful reflection prompts:
This episode is all about reflection and choosing your own pace. If this resonated with you, I'd love to hear your thoughts - come say hi on Instagram!
Remember: You're building a business for life, not just for applause. What are you building yours for?
Grab your coffee and join Mills today as she answers your most-asked questions from her Instagram DMs! From authentic marketing to offer strategies and business pivots, Mills is diving deep into the real questions you've been sending her. If you've been wondering about being yourself in business while attracting the right clients, this episode is exactly what you need.
Mills is hosting an in-person workshop in Surrey this September - perfect for flushing out those offer ideas you've been sitting on! Details in the show notes.
In this value-packed Q&A episode, Mills explores:
Send Mills your burning questions on Instagram @mills_gray - you might get featured in the next Q&A episode or get a direct response in the DMs!
For more resources and full show notes visit https://www.millsgray.com/most-asked-questions-about-marketing-offers-business-strategy/
Grab your coffee and settle in for a conversation about something that hits close to home if you're a fast thinker, action taker, and big ideas person. Ever had that brilliant idea that has you buzzing - you could literally write a sales page before you've had your coffee - but the moment you share it out loud, it feels like it shrinks instead of expanding? If you've been carrying giant ideas with no one to breathe them into life, this episode is exactly what you need.
I'm hosting an in-person day event on September 18th in Guildford (10am-3pm with lunch included)! This isn't about teaching you more or fixing you - it's about giving your mind the mirror it needs and your vision the starting point it deserves. We're mapping out something that fits YOU and your business, with mastermind-style hot seats and leaving with a concrete plan AND marketing message.
In this honest conversation, I explore:
Come into my DMs on Instagram @mills_gray and say "Mills, I'm interested in your event" - I'd love to chat through any questions you have about this day. For full show notes & more resources visit https://www.millsgray.com/when-your-brilliance-shrinks-out-loud-finding-the-right-room-for-your-big-ideas/
Grab your coffee and settle in for a brilliant conversation with Rachel Pearson about building a personal brand that commands premium prices without apology. From her corporate luxury marketing background to creating high-ticket offers that sell through authentic identity work, Rachel shares the real behind-the-scenes of what it takes to own your positioning. If you've ever wondered how to charge premium prices whilst staying true to yourself, this episode is pure gold.
The Corporate to Personal Brand Transition
Identity Evolution vs Core Values
The Premium Pricing Psychology
Building an Unapologetic Content Strategy
Come say hi on Instagram @mills_gray and for full show notes & more resources visit https://www.millsgray.com/building-an-unapologetic-personal-brand-that-commands-premium-prices-with-rachel-pearson/
For Rachel's IG https://www.instagram.com/rachelpearson.co/
https://rachelpearson.kartra.com/page/services
The Micro Offer Magnet: https://rachelpearson.kartra.com/page/micro-offer-magnet
Grab your coffee and settle in for a conversation that needs to happen more often in the entrepreneur world. Today I'm diving into something that's become a really common problem but nobody's talking about - when your business looks successful from the outside but doesn't feel joyful on the inside. If you've hit your goals, grown your team, and have consistent revenue but still feel like you're constantly firefighting or holding your breath waiting for something to go wrong, this episode is for you.
I'm hosting an in-person day event on September 18th in Guildford, Surrey (45 minutes from London)! This isn't another strategy day - it's about redesigning what you've already built so it actually fits YOU. Extended early bird for podcast listeners: £150 including lunch - just DM me "Millsie, can I have the early bird? I'm a podcast listener" within 7 days of this episode dropping. For more information visit https://millsgray.kartra.com/page/rebuild .
In this honest conversation, I explore:
Come say hi on Instagram @mills_gray and for full show notes & more resources visit https://www.millsgray.com/when-success-doesnt-feel-successful-the-hidden-side-of-entrepreneurship/