Mini: Don't Let DEI D-I-E

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Soul & Science: Fast Forward Your Marketing Mind

Mekanism and Jason Harris

138 episodes

15 hours ago

Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.

Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

Brought to you by Mekanism.

All content for Soul & Science: Fast Forward Your Marketing Mind is the property of Mekanism and Jason Harris and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Mini: Don't Let DEI D-I-E

Soul & Science: Fast Forward Your Marketing Mind

4 minutes

3 months ago

Mini: Don't Let DEI D-I-E

As brands across the country scale back or scrap their DEI initiatives, it’s time to ask: what happened to the values they claimed to stand for? In this short solo episode, we examine the wave of corporate rollbacks on diversity, equity, and inclusion—from Target and Amazon to McDonald’s and Coca-Cola—and what these choices say about brand integrity.

We’ll dig into:

Why DEI isn’t a “nice-to-have,” but a business imperative
The backlash companies like Target are facing from consumers and investors alike
How younger, more diverse audiences are demanding more from brands
Why retreating from DEI can cost you both brand equity and customer loyalty

Brought to you by Mekanism.