We can have the future we want—but we have to work for it. Soonish brings you stories and conversations showing how the choices we make together forge the technological world of tomorrow. From MIT-trained technology journalist Wade Roush. Learn more at soonishpodcast.org. We're a proud member of the Hub & Spoke audio collective! See hubspokeaudio.org.
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We can have the future we want—but we have to work for it. Soonish brings you stories and conversations showing how the choices we make together forge the technological world of tomorrow. From MIT-trained technology journalist Wade Roush. Learn more at soonishpodcast.org. We're a proud member of the Hub & Spoke audio collective! See hubspokeaudio.org.
LEGO is so omnipresent in today’s culture—through its stores, its theme parks, its movies, and of course its construction kits—that it’s hard to imagine a world not strewn with billions of colorful plastic LEGO bricks. Yet less than two decades ago, in 2003, the company came close to extinction, thanks to a frenetic bout of new-product introductions that left out LEGO’s core customers: the kids and adults who just love to build stuff with bricks. In today’s episode of Soonish, hear how the family-owned company behind the LEGO “system of play” recovered from this near-death experience and reconnected with fans to become the world’s most valuable toy brand.
Soonish
We can have the future we want—but we have to work for it. Soonish brings you stories and conversations showing how the choices we make together forge the technological world of tomorrow. From MIT-trained technology journalist Wade Roush. Learn more at soonishpodcast.org. We're a proud member of the Hub & Spoke audio collective! See hubspokeaudio.org.
