What if a technology company becomes so rich, so powerful, so exploitative, and so oblivious that that the harm it's doing begins to outweigh the quality and utility of its products? What if that company happens to run the world's dominant search, advertising, email, web, and mobile platforms? This month's episode of Soonish argues that it's time to rein in Google—and that individual internet users can play a meaningful part by switching to other tools and providers. It's half stem-winder, half how-to, featuring special guest Mark Hurst of the WFMU radio show and podcast Techtonic.