SoMoCast is a podcast that forms an integral part of SoMo Borac, powered by Httpool in collaboration with Voyo. The podcast's primary mission is to showcase the companies and individuals who comprise the digital economy. The digital sector represents the most optimistic, intriguing, dynamic, and influential segment of the economy. The process of digitization is gradually impacting every facet of our economy and society, and we're well aware that it's only in its nascent stages.
Through SoMoCast, we have the opportunity to connect with remarkable individuals, explore intriguing business models, and gain valuable insights from them. Our aim is to foster a growing community and inspire continuous improvement. As we progress, we aspire to see more individuals join our ranks and collectively contribute to making significant advancements in this exciting digital landscape.
Hosted on Acast. See acast.com/privacy for more information.
SoMoCast is a podcast that forms an integral part of SoMo Borac, powered by Httpool in collaboration with Voyo. The podcast's primary mission is to showcase the companies and individuals who comprise the digital economy. The digital sector represents the most optimistic, intriguing, dynamic, and influential segment of the economy. The process of digitization is gradually impacting every facet of our economy and society, and we're well aware that it's only in its nascent stages.
Through SoMoCast, we have the opportunity to connect with remarkable individuals, explore intriguing business models, and gain valuable insights from them. Our aim is to foster a growing community and inspire continuous improvement. As we progress, we aspire to see more individuals join our ranks and collectively contribute to making significant advancements in this exciting digital landscape.
Hosted on Acast. See acast.com/privacy for more information.
U najnovijoj epizodi SoMoCasta Nikoli se pridružio Osman koji je s Nikolom podijelio koji je glavni izvor zarade. Saznali smo da su zapravo dva – premium membership pretplate te izvor od advertisinga.
U razgovoru smo saznali i kako Spotify koristi datu za koju se ispostavilo da je ključna u razumijevanju ponašanja korisnika te da se na nju oslanja u potpunosti prilikom personalizacije UX-a. Data driven approcah počinje s razumijevanjem korisničkog ponašanja i preferencija, a sve s ciljem kako bi se stvorila prilagođena playlista, te pružile dobre preporuke novog sadržaja i uskladila s korisničkim jedinstvenim glazbenim ukusom.
Zašto su svoj business model proširili na podcaste, koja je razlika freemium i premium pretplata te kako zapravo zadržavaju korisnika? Sve saznajte u osmoj epizodi SoMoCasta!
Host: Nikola Vrdoljak, 404 agency
https://www.linkedin.com/in/nikolavrdoljak/
Guest: Osman Hosan
https://www.linkedin.com/in/osmanhosan/
Hosted on Acast. See acast.com/privacy for more information.