Over the last three weeks we've been running a series of mini-articles on The Power of Sponsorship. To accompany this, and each of our upcoming topics, we'll be using interviews from some of the best minds in the industry to find out their views and gain some invaluable insights along the way. To start with we took some of the best bits from our interview with European Sponsorship Association Chairman, Andy Westlake. In it you will discover more about how far sponsorship has come in recent years and how it can affect so many different part of a business, from awareness and sales to staff retention and community engagement. 

Download the report at https://sqn.agency/wp-content/uploads/2019/08/SQN-Power-of-Sponsorship.pdf and keep an eye out for the next series on sponsorship measurement. Always a hot topic for the industry.  

Listen to the full interview with Andy at https://anchor.fm/something-quite-new/episodes/Andy-Westlake-Chairman--European-Sponsorship-Association-e3h2kr