Welcome to the Something Quite New podcast from SQN, the integrated marketing and communications agency for the technology, automotive and sport sectors. Looking through the weeks sports tech news and our look at esports.
This week we’ll be bringing you part 2 from our December esports panel with ESL UK, Renault F1 and esports team Fnatic. If you haven’t listened to part 1 then I suggest you do, though maybe waiting until after this one before you do!
This week's news has included;
In this week's panel we discuss the use of data by teams and events - who owns it (not the teams) and how it is being used. Plus how they could be doing a better job in terms of packaging it up in ways that brands can understand.
We also touch on how Renault has been taking their experience in motorsport into esports. With over 200 data points in F1 cars, they have been using their systems and experience to ensure their drivers maximise performance.
We also talk about ESL and Intel (a $100m investment from the tech giant) and how they are taking broadcasts and creating better experiences for fans. This year sees the Intel World Pro take place in Japan which features Rocket League and Streetfighter ahead of the Tokyo Olympics and endorsed by the IOC.
Next week we get to hear from a hugely experienced marketer from one of the biggest technology companies in the world. Microsoft’s Consumer Marketing Director, and a fellow podcaster, Paul Davies will be sharing his views on the importance of insights, his passion for storytelling and how he sees sports sponsorship from the outside looking in.
if you enjoy this podcast then do leave us a rating or review as it really helps other people find us.
Until then have a great week and we look forward to bringing more news and thoughts from the world of sport and technology next week.