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Something Quite New
SQN Agency
15 episodes
4 days ago
Interested in technology and sport? Then this is for you. Each week we'll be talking to people who are leading the innovation of sports, challenging the status quo. Dan McLaren and Chris Hughes will also be taking a look at the latest news within social media, PR and sponsorship and discussing how it will impact on the industry.
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Marketing
Business
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All content for Something Quite New is the property of SQN Agency and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Interested in technology and sport? Then this is for you. Each week we'll be talking to people who are leading the innovation of sports, challenging the status quo. Dan McLaren and Chris Hughes will also be taking a look at the latest news within social media, PR and sponsorship and discussing how it will impact on the industry.
Show more...
Marketing
Business
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2020 Sponsorship Trends with ESA's Andy Westlake & an SQN 2019 wrap up
Something Quite New
26 minutes 54 seconds
5 years ago
2020 Sponsorship Trends with ESA's Andy Westlake & an SQN 2019 wrap up

In December we held our first ever agency event to coincide with our 18th birthday. As part of that we invited some of the best in the industry to provide their insights across areas such as digital transformation, esports and this.... sponsorship.

European Sponsorship Association chairman Andy Westlake is also a non-executive director at SQN and is one of the most influential voices on sponsorship in the industry. During his talk he went through some of the trends that have been picked out by ESA members to watch out for in 2020 including; 

  • The power of community & grassroots
  • Data and the ability to transform it into actionable insights
  • Measurement
  • Rights holders as media entities
  • Integration within organisations
  • The power of experiences
  • Purpose
  • Esports - one we'll be digging deeper through the panel we hosted at the same event
  • And new sports and formats

To begin with though our Head of Digital, Dan McLaren, and Client Services Director, Chris Hughes, took a look back to what stood out for them during 2019 and what areas they are interested in for the year ahead.

Visit us at www.sqn.agency to find out more about what we do or if you'd like to talk to us about a project. 

Something Quite New
Interested in technology and sport? Then this is for you. Each week we'll be talking to people who are leading the innovation of sports, challenging the status quo. Dan McLaren and Chris Hughes will also be taking a look at the latest news within social media, PR and sponsorship and discussing how it will impact on the industry.