This week, Nichole and Michelle Puccinelli dive into the intricacies of brand management, operations, and hiring for the digital age. Michelle, the fractional VP of Team Johnson, shares her journey from a high school history teacher to running operations for multiple brands including Instaclub Hub, Marketing Impact Academy, and more. Learn her strategies for hiring the best talent through platforms like Upwork, creating effective SOPs, and utilizing tools like Slack, Asana, and ...
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This week, Nichole and Michelle Puccinelli dive into the intricacies of brand management, operations, and hiring for the digital age. Michelle, the fractional VP of Team Johnson, shares her journey from a high school history teacher to running operations for multiple brands including Instaclub Hub, Marketing Impact Academy, and more. Learn her strategies for hiring the best talent through platforms like Upwork, creating effective SOPs, and utilizing tools like Slack, Asana, and ...
How Liza Roeser Built a Flower Empire from Scratch
Something Businessy
58 minutes
1 year ago
How Liza Roeser Built a Flower Empire from Scratch
Joining Frannie this week is her friend and client, Lisa Roeser, CEO of 50 Flowers. The two discuss their serendipitous meeting and how their friendship has blossomed (pun intended). Liza shares her journey of founding 50 Flowers, an e-commerce platform delivering flowers directly from farms to customers. She speaks about the early challenges, the importance of respecting professional florists, and how her company collaborates within the floral industry. Frannie and Liza also chat about t...
Something Businessy
This week, Nichole and Michelle Puccinelli dive into the intricacies of brand management, operations, and hiring for the digital age. Michelle, the fractional VP of Team Johnson, shares her journey from a high school history teacher to running operations for multiple brands including Instaclub Hub, Marketing Impact Academy, and more. Learn her strategies for hiring the best talent through platforms like Upwork, creating effective SOPs, and utilizing tools like Slack, Asana, and ...
