What if I told you the next generation isn't watching, they're playing? On this episode of Some Future Day, I sit down with Matt Edelman, the newly named CEO of Super League, a company connecting brands with over a billion gamers across Roblox, Fortnite, and Minecraft.
We're not talking about ads; we're talking about worlds. Branded quests. Digital sneakers. In-game burrito giveaways that break mobile app records. This is marketing like you've never seen before!
Matt shares how Gen Z is spending more time gaming than on YouTube and TikTok combined, and how brands are finally waking up to it.
We get into the big stats - $50 billion in gaming and revenue; 3.3 billion players globally. And how a teenage girl created a hit game that rivals fashion runways in Roblox. I know: my daughter and her friends are totally addicted!
Why should brands risk leaving the safety of TikTok or YouTube? We even talk about AI, mobile gaming, and the missed opportunity fashion brands are facing right now by not jumping into this space.
If you want to understand where marketing, gaming, and digital culture are headed, this is the episode that you cannot miss! Matt Edelman, thank you so much for joining me on this awesome episode - the gaming episode - of Some Future Day.
Order Marc's new book, "Some Future Day: How AI Is Going to Change Everything"
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:
Matt on LinkedIn: LinkedIn: https://www.linkedin.com/in/mattedelman/
Super League: https://www.superleague.com/
To join the conversation, follow Marc Beckman here: