One channel, two channels, all the channels? And then how much should you be posting? Every day, three times a day? Having a digital presence is one thing, growing one is a very different beast.

In this 7th episode of Some Context Please, Matt Leach, from previous seasons, talks to Alex Cearns AOM, Founder and Director of Houndstooth Studio, an award-winning pet, animal, and wildlife photographer. They discuss how she built up a social media following and where she would suggest people go to start building their own digital presence. We also get a chance to talk a little about how she started out and what advice she'd give to photographers just beginning their career journey.

We were incredibly lucky to get someone as well known as Alex to give us some time, plus she refused all payment, instead, asking us to donate to a local wildlife fund — so, if you like what you hear, reach out and say thank you through her social channels. It's always nice for professionals to know their words have landed well.