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Some Context Please
Foundry
32 episodes
4 days ago
Each season we ask leading creatives to shed a little light on their industries and provide some much needed context to creative studies.
Show more...
Design
Arts
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All content for Some Context Please is the property of Foundry and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Each season we ask leading creatives to shed a little light on their industries and provide some much needed context to creative studies.
Show more...
Design
Arts
https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode/12468460/12468460-1616456225796-7fc70df92b9af.jpg
Crossing the Line - Advertising Episode 5
Some Context Please
37 minutes 11 seconds
4 years ago
Crossing the Line - Advertising Episode 5

Are there really do's and don'ts in advertising? Join Matt in this episode as we ask our guests about some of the unspoken rules around advertising and what you can and can't get away with. What happens when your ad backfires despite your best efforts and how do you deal with that as a professional? Matt also dives into the world of influencer marketing and how advertisers can use celebrity to appeal to audiences, specifically millennials and gen Z. 

People featured in this episode:

  • Matt Leach: Education Lead - @leachworth        
  • Kat Topp: Freelance Conceptual Copywriter - cargocollective.com/redkatcreative/
  • Paul Sharp: Creative Director at VCCP - linkedin.com/in/paul-sharp-43b9b213/      

Some Context Please is produced by Foundry and Executive produced by Matt Leach. If you want to get in touch with the show, you can find Matt on Twitter @Leachworth or find Foundry on Instagram @myfoundrylife.

Foundry is an Australian creative school designed to bridge the gap between education and industry, we work with leading professionals from all creative disciplines to design courses that help you find your passion and turn it into your career.  This podcast was created for and makes up part of Foundry's course curriculum.

To dive deeper into any of the topics covered in this episode you can enrol in one of Foundry's upcoming course intakes. To find out more visit foundry.com.au

Some Context Please
Each season we ask leading creatives to shed a little light on their industries and provide some much needed context to creative studies.