In this episode, Greg Tehven shares how his team interweaves TEDxFargo speakers’ paths to the stage with local community members, businesses, and culture. Tune in to hear Salome Heusel, Head of TEDx, and Greg discuss how having a localized approach that centers your community can redefine your city.
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In this episode, Greg Tehven shares how his team interweaves TEDxFargo speakers’ paths to the stage with local community members, businesses, and culture. Tune in to hear Salome Heusel, Head of TEDx, and Greg discuss how having a localized approach that centers your community can redefine your city.
Communicate with clarity — Ladan Wise, Deputy Director of Conferences, TED
Solving for X
28 minutes 34 seconds
6 years ago
Communicate with clarity — Ladan Wise, Deputy Director of Conferences, TED
This episode features Ladan Wise, Deputy Director of TED Conferences team. In this conversation, Ladan shares TED’s detailed communication plan - before, during, and after an event. Listen in as the two explore how to foster a long-lasting connection amongst attendees.
2:36 - A description of the consistent voice that TED uses
4:53 - A walkthrough of how each event is marketed
7:56 - The strategy behind the timing of each weekly countdown email
12:12 - How clear communication can make an event more accessible
14:16 - How to create a seamless arrival experience for attendees
17:19 - A cure for the post-event TED-ache
25:21 - How each attendee can create their own customized experience
Solving for X
In this episode, Greg Tehven shares how his team interweaves TEDxFargo speakers’ paths to the stage with local community members, businesses, and culture. Tune in to hear Salome Heusel, Head of TEDx, and Greg discuss how having a localized approach that centers your community can redefine your city.
