Dr. Rhys Spoor, with 42 years of experience, shares insights about his Aesthetic Excellence course at the Dental Ceramics Institute in Cleveland. The hands-on program allows dentists to perform live patient treatment with temporary Ohio licenses, providing real-world learning experiences. Dr. Spoor emphasizes that aesthetic dentistry is 20% technical skill and 80% people skills, stressing the importance of accessibility and relationship building with patients. He advocates for giving patients cell phone access and personally calling course participants to demonstrate his relationship-first approach. The course offers levels from basic veneer training (1.0) to full-mouth reconstruction (2.0), with plans for soft tissue management and no-prep aesthetic classes. Dr. Spoor discusses his 35-year insurance-free practice, relationship building with dental labs, and the importance of trial smiles for patient communication. His approach focuses on minimal tooth reduction and maximum aesthetic improvement, supported by strong laboratory partnerships and neuromuscular bite principles.