Dr. Matt Giulianelli and his wife Kay, both dentists, share their 15-year Blatchford journey that began before they even purchased their first practice. They discuss how prioritizing life-work balance from the start allowed them to take 9-10 weeks off annually while raising two teenagers. Matt explains their strategic transition from insurance dependence to fee-for-service over five years, including the preparation phase of adding services like sedation, implants, and cosmetics. He emphasizes how going fee-for-service simplified patient conversations and attracted the right type of patients who value quality care over insurance coverage. As both a client and coach for Blatchford, Matt highlights the importance of knowing your numbers and designing your life first, then building a practice to serve that vision.