🚀 Discover how Philipp Keller, a 46-year-old side project builder, turned his SEO knowledge into a thriving indie hacker success story! In this episode, we dive deep into Philipp's journey with SEO Kickstarter, a Notion-based guide that helps indie makers boost their SEO. Learn how he: • Started with a shared flat platform and discovered the power of backlinks • Launched SEO Kickstarter and made $3,500 in just 24 hours • Balances a full-time job, family life, and side projects • Leveraged his 9-to-5 experience for indie hacker success • Overcame burnout and found renewed energy through exercise

🔑 Key takeaways: The importance of starting with B2C projects to learn How to communicate your product effectively's value The power of honest and open communication in sales Balancing work, life, and side projects as an older indie hacker Links: 👉 Follow Philipp on Twitter: https://x.com/philkellr 👉 Check out SEO Kickstarter: https://backl.io/directory Chapters: 00:00 Introduction and Background 02:14 Starting as an Indie Maker 05:16 Challenges of Balancing Work and Side Projects 07:17 Discovering the Importance of Backlinks and SEO 09:06 Building Backlinks through Cold Email Outreach 19:21 Lessons Learned and Success Achieved 32:55 Automated Outreach and Messaging Strategy 40:13 The Importance of Marketing and Communication 46:45 Internal Marketing for Customer Retention 53:58 The Challenges and Importance of Marketing 01:05:06 The Benefits of Working in a 9-to-5 Job 01:07:59 Confidence and Transparency in Sales 01:12:04 Overcoming Struggles and Maintaining a Positive Mindset 01:18:06 Exploring the Benefits of Microdosing 01:23:47 The Philosophy of Free Will