In this episode I speak with Joe Fitzpatrick.

Joe is a fractional CMO who has spent his career working with tech founders who were struggling to attract new customers and who needed to switch their marketing from an ad hoc approach to a strategic, long-term approach.

We cover topics including:

• Understanding the context behind a business’s numbers, and developing strategy beyond a spreadsheet
• The logistical side of running a one person business
• Being the voice of reality for your client
• The challenges of doing marketing for companies that aren’t clear about their broader business strategy
• What Joe has learned on his path of self-employment, including versions of door-to-door sales early in his career and the humbling lessons roles like that can bring

And other topics.

Joe was another great guest - a great guy with a great resume and a great story.

I love his “throw me in and I’ll figure it out” attitude.

I’d encourage listeners to pay attention to his story from his sales roles and how his curiosity and drive made him a top performer. I think anyone listening can extrapolate Joe’s lessons for their own professional journey to bring a willingness to learn and develop opportunities.

So I hope you enjoy listening to my conversation with - Joe Fitzpatrick.