In this episode I speak with Michael Strachan.
Michael has served in all roles of digital agency life, starting in the weeds, overseeing cross-channel teams in multiple locations, developing strategy for companies of all sizes including several fortune 500.
He’s since gone on to found Mediaconfidant.
The initial market opportunity Michael saw was identifying where data was inaccurate - in his agency life he saw more clients leave due to fights over what the numbers were than actual performance, so he created a tool to identify not only what the issues were but where they came from.
When he showcased it to Google, they put MediaConfidant in their Google Startups for Cloud program at the Scale level and awarded them dev hours to build the next gen of reporting that includes forecasting, data source comparisons, anomaly detection, PII detection, hacking vulnerabilities, and real actionable insights.
Michael is an old colleague and friend and it was great to catch up with him.
We cover other topics including:
Fatherhood and family
Data vs. insights
Qanon, 4chan, and shady website data
Leveraging AI
Setting your own boundaries
And other topics.
Please enjoy my conversation with - Michael Strachan.
