In this episode of Solin Speaks, Dan Solin illuminates a surprising contradiction in the financial advisory world: Advisors demand data and evidence for investment decisions, but often rely on gut instinct regarding marketing. Joined by co-host David, Dan makes a compelling case for ditching guesswork in favor of evidence-based marketing strategies.
Dan highlights two powerful, research-backed tactics that advisors can implement right now. The first? Using avatars. According to recent studies, digital avatars significantly improve engagement, especially with younger audiences. They build trust, increase emotional connection, and hold attention longer, making them a scalable, cost-effective way to connect with next-gen clients.
The second strategy is outsourcing social media marketing. Backed by AssetMark’s 2024 data, Dan explains how advisors who outsource gain back valuable time, about nine hours a week, most of which is reinvested into client relationships. These same advisors also saw a 14% year-over-year increase in new assets, proving that smart delegation can directly drive growth.
Dan urges advisors to treat marketing like they treat investing: with discipline, data, and a demand for results. When advisors stop guessing and start relying on proven strategies, the results speak for themselves.
Dan Solin
📧dansolin@ebadvisormarketing.com
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