In this episode of Solin Speaks, Dan Solin and co-host David tackle a common marketing dilemma for financial advisors: Should you focus on SEO or social media?
Dan explains that SEO is a long-term strategy that builds organic traffic over time, much like investing for retirement. In contrast, social media provides immediate visibility and engagement but requires consistent effort to maintain. Both have their strengths—SEO helps you rank on Google for key search terms, while social media lets you connect with your target audience and quickly generate leads.
For advisors with limited time and resources, Dan suggests focusing on SEO for steady, long-term growth while using social media strategically for quick engagement and brand awareness. Ideally, the two should work together—high-quality content optimized for search engines can be amplified through social media for maximum reach.
By understanding the unique benefits of each, advisors can develop a balanced digital marketing strategy that drives sustainable business growth.
Dan Solin
📧dansolin@ebadvisormarketing.com
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