In this episode of Solin Speaks, Dan Solin and co-host David tackle a hot topic: Will AI replace Google Search? While AI-powered tools like ChatGPT and Bard are transforming how people find information, the data suggests Google isn’t going anywhere yet.
Dan explains that Google still dominates search traffic, handling over 90% of global queries. AI chatbots serve a different purpose, excelling in brainstorming and complex queries rather than replacing traditional search. However, businesses must adapt their SEO strategies to stay relevant in Google and AI-driven searches.
The conversation highlights the importance of high-quality, original content—the kind AI tools can’t quickly summarize. Dan also explores how social media boosts SEO, driving branded searches and backlinks that improve rankings.
The takeaway? Google remains the foundation of online search, and strong SEO practices are still critical. Financial advisors should focus on creating valuable content, optimizing for search engines, and building authority rather than chasing trends.
Dan Solin
📧dansolin@ebadvisormarketing.com
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