In this IP 101 discussion, Jean van Vuuren and Kim Rademeyer explore various aspects of intellectual property, focusing on trademarks, copyright, and their applications in different industries. They begin by addressing the difference between trading names and trademarks, emphasizing that they don't necessarily need to be the same. Jean explains that a trading name is often associated with a holding company, while a trademark is used for specific products or services. They discuss the importance of trademarking both company names and individual product names. The conversation then shifts to the pharmaceutical industry, where Jean elaborates on the differences between original, generic, and clone medications. He explains how patent expiration leads to the creation of generics and how pharmaceutical companies create clones to compete in the market. The discussion touches on the benefits to consumers and the misconceptions surrounding generic medications. Kim and Jean also delve into the topic of copyright, explaining its automatic nature and the challenges in enforcing it. They discuss the importance of copyright notices and the concept of fair use. The conversation then moves to e-commerce and the role of intellectual property in online businesses. Jean highlights the importance of registering trademarks early to prevent issues with competitors. Finally, they discuss the future of AI in conference proceedings, touching on its potential for improving efficiency, accuracy, and engagement in meetings.