This Week's Episode:
In this episode of 'Software Sales Simplified', Kevin and Matt engage with podcasting expert Ryan R. Sullivan to explore the significance of podcasting in business, particularly in the realm of software sales. They discuss the benefits of starting a podcast, the importance of identifying a niche, and foundational strategies for success. Ryan shares insights on the complications of corporate podcasting, the value of client interviews, and the role of storytelling in sales. The conversation emphasizes the need for consistency in podcasting and how to leverage content across various platforms. Ryan also introduces a program for businesses to test podcasting before fully committing, highlighting the potential impact of podcasts on personal and professional growth.
About our Guest - Ryan R. Sullivan:
Ryan makes music, podcasts, and creative strategies. He’s the owner of Podcast Principles, a boutique content strategy and production company for B2B businesses. After his own podcast and music career took off in 2019, he began helping other business owners launch their own.
Since then, he’s helped hundreds of founders, entrepreneurs, and multi-platinum artists around the world launch and grow their podcasts and media brands. His mission is to help thousands of business owners expand their reach and revenue through the power of creative podcasting and media.
Where to Learn More About Ryan:
You can find Ryan’s profile on LinkedIn: https://www.linkedin.com/in/sullybop/
You can check out his podcast here:
https://www.linkedin.com/company/podcast-principles/
Chapters
00:00 Introduction to Software Sales Simplified
01:21 The Importance of Podcasting in Business
02:24 Ryan Sullivan: Podcasting Expert
04:03 Benefits of Starting a Podcast
05:58 Identifying Your Niche for Podcasting
08:21 Foundational Strategies for Podcast Success
10:12 Getting Started with Podcasting
12:34 The Evolution of Podcasting Skills
13:56 The Market's Role in Podcast Success
17:43 Podcasting for Sales Professionals
20:28 Navigating Complications in Corporate Podcasting
23:30 The Power of Authentic Storytelling
26:38 Podcasting vs. Podcast-Style Content
29:50 Shifting Focus from Software to Stories
32:58 Leveraging Podcast Content Across Platforms
38:08 Testing the Waters with Podcasting
39:54 Finding Your Voice in Podcasting
45:34 See You Next Week!
About Software Sales Simplified:
Visit us at: https://www.strategicsalesoptimization.com/
Follow us on Linkedin: https://tinyurl.com/2tcx7mjx
Send us your questions at - Sales@stratsalesllc.com
"What is a Sales Engineer?" - Education Series on YouTube:
https://www.youtube.com/playlist?list=PLxuHbkRfIWtVj_Hg1GYBIg-o5M-icJLn0
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Why Listen to Software Sales Simplified?
Make Software Sales Simplified: MOVE to Success, your go-to podcast for mastering enterprise software sales through authentic customer engagement and actionable consulting insights. Join us for each episode as we break down proven strategies and real-world experiences to help you build trust, close deals, and drive long-term success along your Enterprise Software Sales or Consulting journey.
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Thank you for tuning in to Software Sales Simplified: MOVE to Success. This podcast is produced by and is the sole property of Strategic Sales Optimization LLC, copyright 2025. Reproduction or use of this broadcast in whole or in part without express written permission from Strategic Sales Optimization LLC is strictly prohibited. All rights reserved.
