If you’ve been told to “be nice,” “play it safe,” or “tone it down” in your business… this episode will flip that advice on its head.
The truth? Soft won’t sell. Customers don’t buy from polite, forgettable brands. They buy from bold women who own their authority, speak with conviction, and create exclusivity in the market.
Inside this episode, I break down the psychology of why customers love “rich bitch” energy—and how to infuse it into your brand so your content stops blending in and starts converting.
What You’ll Learn in This Episode:- Why certainty builds trust and makes your audience feel safe buying from you
- The psychology of scarcity and exclusivity (and how to use it to raise your value)
- Why “nice girl branding” actually dilutes your power and authority
- How boldness taps into aspirational identity and creates demand
- The principle of cognitive ease—and why clarity closes faster than charm
If you’re ready to stop friend-zoning yourself online and start stepping into your rich bitch brand era, this episode is your permission slip to get unapologetically bold.
Resources & Links:
✨ SHOP + SUPPORTMy exact Amazon storefront — supplements, skincare, and home luxuries I swear by.🎧 SUBSCRIBE + SHARESubscribe, leave a review, and tag @itslaurapatriciamartin + @softxsavagepodcast on IG for a chance to win our weekly giveaway.
