In this episode, I answer a question from a Massage therapist who is trying to figure out how to optimize their marketing to help attract quality clients using social media and trying to keep the costs relatively low.
This question came from Emily, a Massage Therapist in Georgia who has been in practice for 7 years and operates her own solo business. She asked:
“ I have been pretty consistent over the past year with being about 90 percent booked up in my business, but have kind of grown stagnant and bored with doing more of the traditional massage work and want to stay working more in treating injuries and chronic pain like you do, but I have no idea how to go about marketing this idea to new clients who are looking for this specific treatment and not having them think I’m just doing regular massage work.
I do have social media accounts or Facebook and Instagram, but rarely post on there as most of my practice is word of mouth from other clients. I know my current clients wouldn’t go for the change of doing a shorter, but more effective injury treatment like you talk about, so I need to find a way to find ideal clients outside of my current client base, but I have no clue where to even start?
I don’t have much budget to spend on all this, should I hire a marketing agency, start running ads, doing events or anything else?
Any insights and guidance would be much appreciated. Thanks for all the information you have shared over the years, its been extremely valuable to me!”
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