This week, Shift reveals the disconnect between professional drivers/racing drivers and the mainstream media, why he decided to get on YouTube and other similar platforms, how social media fails to cultivate a constructive space for newcomers to learn about performance driving, the misrepresentation of good driving from car journalists and influencers, what emboldens young people to drive recklessly on public roads, the need for manufacturer-backed programs to incorporate qualified profession...
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This week, Shift reveals the disconnect between professional drivers/racing drivers and the mainstream media, why he decided to get on YouTube and other similar platforms, how social media fails to cultivate a constructive space for newcomers to learn about performance driving, the misrepresentation of good driving from car journalists and influencers, what emboldens young people to drive recklessly on public roads, the need for manufacturer-backed programs to incorporate qualified profession...
Jyoteen Majmudar, a well-known UI & UX designer, is in the studio this week to reveal the thought process and research methodologies behind the interior design of many modern cars on the road. In this insightful interview, Jyoteen reveals how he prepared himself for a career in the automotive industry from a young age, what UI & UX design entail for cars, screens vs. buttons for car interior, the importance of use case for each brand when designing interior, consumer research methodol...
Sociology of Cars Podcast
This week, Shift reveals the disconnect between professional drivers/racing drivers and the mainstream media, why he decided to get on YouTube and other similar platforms, how social media fails to cultivate a constructive space for newcomers to learn about performance driving, the misrepresentation of good driving from car journalists and influencers, what emboldens young people to drive recklessly on public roads, the need for manufacturer-backed programs to incorporate qualified profession...