This week, Shift reveals the disconnect between professional drivers/racing drivers and the mainstream media, why he decided to get on YouTube and other similar platforms, how social media fails to cultivate a constructive space for newcomers to learn about performance driving, the misrepresentation of good driving from car journalists and influencers, what emboldens young people to drive recklessly on public roads, the need for manufacturer-backed programs to incorporate qualified profession...
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This week, Shift reveals the disconnect between professional drivers/racing drivers and the mainstream media, why he decided to get on YouTube and other similar platforms, how social media fails to cultivate a constructive space for newcomers to learn about performance driving, the misrepresentation of good driving from car journalists and influencers, what emboldens young people to drive recklessly on public roads, the need for manufacturer-backed programs to incorporate qualified profession...
Rylic Alexander, the founder and creative director of the rising web-based automotive show Oh Shift, is in the studio this week to share his “why” behind the show’s dramatic reentry into the media space in 2025. In this exclusive interview, Rylic discusses his experience and role in the car scene as a person of color who also identifies as queer, the influence of motorsports-minded family members, cultural shift, how curiosity and childhood dreams inform his creative directions, how the name ...
Sociology of Cars Podcast
This week, Shift reveals the disconnect between professional drivers/racing drivers and the mainstream media, why he decided to get on YouTube and other similar platforms, how social media fails to cultivate a constructive space for newcomers to learn about performance driving, the misrepresentation of good driving from car journalists and influencers, what emboldens young people to drive recklessly on public roads, the need for manufacturer-backed programs to incorporate qualified profession...
