EP 5: Consumer Tracking in Digital Advertising | Rishabh Jain, Co-Founder and CEO of FERMAT

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Social Studies

Darkroom

22 episodes

4 months ago

Growth marketing is the single most important function in the modern-day business organization. It is also one of the most dynamic. Marketing success hinges on the ways teams interact with new technologies, team structures, and strategies. The Social Studies Podcast is about our experience working with the best entrepreneurs in e-commerce, software, and consumer. We are focused on how world-class startups use innovative ways to grow revenue and build brand awareness. We also analyze business models and discuss current events in the advertising space. Lucas DiPietrantonio is the founder of Darkroom, one of the leading growth consultancies in America. Across our portfolio, we are fortunate enough to advise, invest, and work with many of the fastest-growing businesses across industries. We inject those learnings into weekly conversations on growth, brand-building, and entrepreneurship. Follow along with our conversations each week.

All content for Social Studies is the property of Darkroom and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

EP 5: Consumer Tracking in Digital Advertising | Rishabh Jain, Co-Founder and CEO of FERMAT

Social Studies

27 minutes 41 seconds

2 years ago

EP 5: Consumer Tracking in Digital Advertising | Rishabh Jain, Co-Founder and CEO of FERMAT

Join Lucas and Jackson as they sit down with Rishabh Jain, the CEO and Co-Founder of FERMAT, a revolutionary content native shopping platform optimizing brand’s customer acquisition and conversions. As a preeminent thinker on the state of consumer tracking in digital advertising, Rishabh’s experience through ventures including Live Ramp have contributed to his success in empowering brands through innovative data collection and attribution strategies.

In this episode, we cover topics including where attribution is heading in 2023 and beyond. We discuss closed-loop ad ecosystems, the changing role of the CMO, and how brands can take advantage of simplifying their message to make more compelling ads.

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Connect with Rishabh, Lucas, and Jackson:

Rishabh: https://www.linkedin.com/in/rishabhmjain/

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/