This episode will give you an overview of the content you’ll need to attract new clients through social media. Every lawyer and law firm is different, so your goal should be to develop a content strategy that plays into your unique strengths, interests, and vision for generating new business. Social media attorney and legal marketer Ethan Wall will teach you how photos, videos, and blogs can be used to tell your law firm’s story and resonate with your ideal clients on social media.
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This episode will give you an overview of the content you’ll need to attract new clients through social media. Every lawyer and law firm is different, so your goal should be to develop a content strategy that plays into your unique strengths, interests, and vision for generating new business. Social media attorney and legal marketer Ethan Wall will teach you how photos, videos, and blogs can be used to tell your law firm’s story and resonate with your ideal clients on social media.
Episode 2 - How to Identify and Target Your Ideal Clients
Social Skills
16 minutes 59 seconds
6 years ago
Episode 2 - How to Identify and Target Your Ideal Clients
This episode will teach you how to craft a communications strategy that speaks to your target clients and sets your law firm apart from the competition. In order to attract new clients through social media, you first need to identify who your clients are and what you can offer them. Doing this will help you develop a communications strategy that resonates with your target audience and demonstrates how your legal services can help them. Once you’ve identified your target clients, you then need to determine the unique characteristics that will persuade a potential client to hire you as their attorney. In other words, there’s a lot of lawyers out there. What makes you unique? Social media attorney and legal marketer Ethan Wall will guide you on how to identify and engage the right type of clients for your law firm.
Social Skills
This episode will give you an overview of the content you’ll need to attract new clients through social media. Every lawyer and law firm is different, so your goal should be to develop a content strategy that plays into your unique strengths, interests, and vision for generating new business. Social media attorney and legal marketer Ethan Wall will teach you how photos, videos, and blogs can be used to tell your law firm’s story and resonate with your ideal clients on social media.
