Have you ever felt like your hands are tied behind your back when trying to market your retail business? Imagine trying to build a brand when traditional advertising channels are closed to you, social media platforms regularly shut down your accounts, and payment processors won't touch your industry. That's exactly what marketers in the cannabis industry face every single day. How do you reach your target audience when the most effective channels are off-limits? How do you build brand awareness when you can't run Facebook ads or Google search campaigns? These challenges might seem insurmountable, but they've forced cannabis marketers to become some of the most innovative and resourceful professionals in the retail space. Today's guest knows these struggles intimately and has developed remarkable strategies to overcome them. Join us as we welcome Roman Nunez, Marketing Director at KANNA dispensary, who brings a fascinating blend of tech startup experience and creative artistry to the cannabis industry. Roman isn't just a marketing professional – he's also a music producer, DJ, skateboarder, and graffiti artist who has leveraged his diverse creative background to build KANNA's brand voice from the ground up. His unique approach to authentic marketing in a heavily restricted industry offers valuable lessons for any retail marketer facing challenges with regulations, platform limitations, or audience targeting. Social Pulse Podcast host Mike Allton asked Roman Nunez about: 🛍️ Creative Problem Solving. Roman explains how his background in music production, DJing, and graffiti art informs his approach to circumventing marketing restrictions. 🛍️ Authentic Brand Building. Discover how restrictions can actually force marketers to develop more genuine connections with their target audience. 🛍️ Transferable Marketing Tactics. Learn which strategies from Roman's tech startup experience successfully translate to the highly regulated cannabis industry. Learn more about Roman Nunez Connect with Roman Nunez on LinkedIn Resources & Brands mentioned in this episode KANNA Connect with Kanna on Instagram Learn more about Agorapulse with a free demo Nike Chanel Apple Yelp Eat 24 GrubHub The Secret Sauce of Retail Social Media: Empowering Employee Voices Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/brand-building-in-the-cannabis-industry Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.