Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what marketers go through - from awful algorithms to terrific trends - and ideas that you can apply to your own business.
Whether you're leading the department or boots on the ground, Social Pulse Podcast: Retail Edition will help you expand your knowledge, address your challenges, and apply successful social media marketing strategies in the years to come.
Ready to get your engagement up? Then it's time to sign up. Subscribe today.
Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com.
Produced and Hosted by Mike Allton
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Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what marketers go through - from awful algorithms to terrific trends - and ideas that you can apply to your own business.
Whether you're leading the department or boots on the ground, Social Pulse Podcast: Retail Edition will help you expand your knowledge, address your challenges, and apply successful social media marketing strategies in the years to come.
Ready to get your engagement up? Then it's time to sign up. Subscribe today.
Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com.
Produced and Hosted by Mike Allton
What Makes Shoppers Say 'I Need This': A Retail Psychology Masterclass
Social Pulse Podcast: Retail Edition
38 minutes
9 months ago
What Makes Shoppers Say 'I Need This': A Retail Psychology Masterclass
You're walking through a store when suddenly a product stops you in your tracks. Something about it speaks to you, draws you in, and makes you reach for your wallet. That's not an accident – it's retail psychology at work. While thousands of new products launch every day, only a select few have that magnetic pull that turns browsers into buyers. What's their secret?
Today, we're pulling back the curtain on retail psychology with Michael Casey, an innovative product developer who has been creating retail success stories since 1983. His insights can inform both product development, as well as how we position and market products online, while his products, including the Ab Doer, have achieved global success and earned recognition from the Electronic Retail Association. From Walmart shelves to international TV campaigns, Michael has mastered the art of creating products that make shoppers say "I need this."
Social Pulse Podcast host Mike Allton talked to Michael Casey about:
🛍️ Discover the specific psychological triggers that make products irresistible to shoppers and learn how to incorporate these elements into your product development process.
🛍️ Learn practical strategies for product positioning and packaging that capture attention in crowded retail environments and convert browsers into buyers.
🛍️ Understand how to validate product appeal before major retail launches, saving time and resources while maximizing chances of success.
Learn more about Michael Casey
Connect with Michael Casey on LinkedIn
Resources & Brands mentioned in this episode
Michael Casey Innovations
Learn more about Agorapulse with a free demo
Amazon
Walmart
Litehouse pools
TikTok Shop
REDtone
Agorapulse Now Supports Threads
Bluesky
Michael Casey Innovations
Inventors Pathway
Kajabi platform
Jungle Scout
URL Genius
Google Analytics
Shopify
Emeril Lagasse Cookware line
Walgreen CBS
Church and Dwight
Harry's Men's Club
Dollar Shave Club
Beatles
Bare Minerals
QVC watching them live
Idea Village
Chelsea
Stanley Black and Decker
Home Depot
Lowe's
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/a-retail-psychology-masterclass
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
Social Pulse Podcast: Retail Edition
Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what marketers go through - from awful algorithms to terrific trends - and ideas that you can apply to your own business.
Whether you're leading the department or boots on the ground, Social Pulse Podcast: Retail Edition will help you expand your knowledge, address your challenges, and apply successful social media marketing strategies in the years to come.
Ready to get your engagement up? Then it's time to sign up. Subscribe today.
Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com.
Produced and Hosted by Mike Allton
