Are you struggling to find influencer partnerships that actually drive customers through your doors? You're spending time and budget on collaborations, but when it comes to real foot traffic and measurable sales impact, the results just aren't there. Maybe you've tried working with bigger influencers only to see lots of likes but empty aisles, or perhaps you're wondering if there's a better way to connect with your actual local community. You're not alone - countless retail marketers are wrestling with how to make influencer marketing work for their specific location and customer base. That's exactly what our guest today is here to help with. Lindsey Naber is the Senior Director of Brand Marketing at Rawlings Sporting Goods, where she leads national marketing efforts while working directly with B2B customers including retailers, team dealers, and catalog/internet accounts to ensure proper brand representation across all channels. She's also an Adjunct Professor at Maryville University, was recently named one of the "Rising Star Women Leaders in Consumer Products & Retail for 2025," and recognized as one of "25 Women to Watch in '25" by Team Insight for her fresh perspectives in team sports business. Social Pulse Podcast host Mike Allton asked Lindsey Naber about: 🛍️ Local Partnership Strategy - How to identify and vet micro-influencers who actually influence purchasing decisions in your community. 🛍️ Retailer Empowerment Framework - The specific systems national brands can create to help individual store locations execute successful influencer campaigns. 🛍️ ROI-Driven Collaboration Models - Moving beyond awareness metrics to partnerships that generate measurable foot traffic and sales results. Learn more about Lindsey Naber Connect with Lindsey Naber on LinkedIn Resources & Brands mentioned in this episode Rawlings Sporting Goods Learn more about Agorapulse with a free demo Maryvale University Rising Star Women Leaders in Consumer Products in Retail for 2025 25 Women to Watch in ’25 by Team Insight Digi MarCon Bill Doak Mark Twain  Babe Ruth Stan Musial Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/the-retailers-playbook-turning-local-influencers-into-sales-champions Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.