Are you stuck in a comfortable routine with your social media marketing? Sure, your current strategy works fine, but deep down, you know you're playing it safe. Every day, you see other brands pushing boundaries and capturing attention while you stick to the same tried-and-true formulas. You worry that if you don't innovate, you'll eventually become invisible to your audience, but the fear of changing what's working holds you back. How do you break free from this cycle and push your marketing to new heights without risking everything you've built? Today's guest knows exactly how to navigate this challenge. Joining us is Nathaniel Jones, Director of Marketing at Farm & Home Supply, where he's built a reputation for bold, innovative campaigns that consistently capture customer attention. With nearly two decades of experience in marketing and digital strategy, Nathaniel has transformed multiple retail brands through his creative approach to consumer engagement. From viral Super Bowl commercials to breakthrough social media campaigns, he's mastered the art of calculated risk-taking in retail marketing, and today he's here to share his insights on how you can do the same. Social Pulse Podcast host Mike Allton asked Nathaniel Jones about: 🛍️ Strategic Risk-Taking: Learn how to identify and execute innovative marketing ideas that push boundaries while maintaining brand integrity 🛍️ Innovation Framework: Discover a practical system for consistently generating fresh content ideas that capture attention without alienating your core audience 🛍️ Measurement Mindset: Understanding how to evaluate the success of innovative campaigns and use data to refine your creative approach Learn more about Nathaniel Jones Connect with Nathaniel Jones on LinkedIn Resources & Brands mentioned in this episode Farm & Home Supply Learn more about Agorapulse with a free demo Gary Vaynerchuk Chat GPT AI for Business Leaders: The AI Hat Podcast AI Work Buddy: The Ultimate AI-Powered Assistant for Professionals How to Turn C-Suite Skeptics Into Social Media Champions CapCut Bytedance  TikTok TikTok Trends Opus Clip Wondershare Filmora The Hustle  Stacked Marketer Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/a-retail-marketers-guide-to-purposeful-innovation Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.