Have you been struggling to break through the noise and connect with customers who truly value what your retail brand offers? Maybe you've been casting a wide net, hoping to capture as many potential customers as possible, only to find that your message isn't resonating with anyone in particular. What if the key to growing your retail business isn't reaching more people, but reaching exactly the right people? This is the challenge facing so many retail marketers today - you're trying to be everything to everyone, and consequently becoming nothing special to anyone. Your marketing budget stretches thinner each quarter while your engagement metrics barely budge. You watch as smaller, more focused brands seem to create passionate customer communities almost overnight, and wonder what they know that you don't. That's exactly what our guest today specializes in solving. Julie Lichtenberg is a marketing powerhouse who has mastered the art of identifying and connecting with niche audiences in innovative ways that drive real business results. As Marketing & Communications Director at Crown Bees, Julie has implemented strategies that increased customer engagement by 30% through her unique approach to audience targeting. She's positioned her company as a leader in the eco-friendly movement by identifying precisely the right audience segments and creating meaningful connections with them. Julie's expertise in finding those perfect micro-audiences and leveraging them for macro-growth is exactly what many retail marketers need to transform their approach. Social Pulse Podcast host Mike Allton asked Julie Lichtenberg about: 🛍️ Beyond demographic basics - How psychographic and behavioral data can reveal niche audience opportunities that traditional demographic targeting misses. 🛍️ Community-building strategies - Methods for converting identified niche audiences into engaged brand communities that drive sustainable growth. 🛍️ Measurement that matters - Approaches to tracking the true business impact of specialized audience targeting beyond standard metrics. Learn more about Julie Lichtenberg Connect with Julie Lichtenberg on LinkedIn Resources & Brands mentioned in this episode Crown Bees Learn more about Agorapulse with a free demo IMDB Hootsuite Washington State PTA Reddit YouTube Channel: Crown Bees - The Solitary Bee Specialists Buzz on Bees Podcast Bee-ware of These Mishaps: Epic Mason Bee Raising Mistakes www.crownbees.com SEMrush Rand Fishkin Spark Toro Zoho CoSchedule Hootsuite Classmates.com MA Puget Sound Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/micro-audiences-macro-results-leveraging-niche-markets-for-retail-growth Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.