Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what marketers go through - from awful algorithms to terrific trends - and ideas that you can apply to your own business.
Whether you're leading the department or boots on the ground, Social Pulse Podcast: Retail Edition will help you expand your knowledge, address your challenges, and apply successful social media marketing strategies in the years to come.
Ready to get your engagement up? Then it's time to sign up. Subscribe today.
Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com.
Produced and Hosted by Mike Allton
All content for Social Pulse Podcast: Retail Edition is the property of Mike Allton and is served directly from their servers
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Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what marketers go through - from awful algorithms to terrific trends - and ideas that you can apply to your own business.
Whether you're leading the department or boots on the ground, Social Pulse Podcast: Retail Edition will help you expand your knowledge, address your challenges, and apply successful social media marketing strategies in the years to come.
Ready to get your engagement up? Then it's time to sign up. Subscribe today.
Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com.
Produced and Hosted by Mike Allton
From Therapist to Retail Owner: Psychological Secrets for Social Media Success
Social Pulse Podcast: Retail Edition
27 minutes
6 months ago
From Therapist to Retail Owner: Psychological Secrets for Social Media Success
Have you ever wondered why some social media posts seem to instantly connect with audiences while others fall flat? What if the secret to social media success isn't just about algorithms and hashtags, but about understanding the deeper psychological needs and motivations of your audience? Every day, retail marketers struggle to cut through the noise and make meaningful connections on social media, often focusing on surface-level metrics while missing the fundamental human elements that drive engagement and conversion.
That's exactly what we're diving into today with our fascinating guest, Lisa Wells. Lisa brings a unique perspective to retail social media marketing, combining her Master's in Psychology and experience as a Marriage and Family Therapist with her role as owner of Geneva Flooring, a successful retail flooring business in San Diego. As a former therapist who worked with diverse populations in schools, police departments, and halfway houses, Lisa now applies her deep understanding of human behavior to create compelling social media content and build authentic customer relationships. She's also served as President of the San Diego County Floor Covering Association and brings over a decade of retail leadership experience to our conversation.
Social Pulse Podcast host Mike Allton asked Lisa Wells about:
🛍️ Psychology of Connection: Understanding how therapeutic communication principles can transform social media engagement
🛍️ Customer Behavior Insights: Leveraging psychological understanding to create content that resonates with retail audiences
🛍️ Strategic Relationship Building: Applying counseling techniques to develop stronger customer relationships through social platforms
Learn more about Lisa Wells
Connect with Lisa Wells on LinkedIn
Resources & Brands mentioned in this episode
Geneva Flooring
Learn more about Agorapulse with a free demo
San Diego County Floor Covering Association
Marcus SheridanÂ
They Ask You Answer
Jay BaerÂ
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
Vimeo
Dropbox
Tony Hernandez
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/from-therapist-to-retail-owner-psychological-secrets-for-social-media-success
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike
Social Pulse Podcast: Retail Edition
Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what marketers go through - from awful algorithms to terrific trends - and ideas that you can apply to your own business.
Whether you're leading the department or boots on the ground, Social Pulse Podcast: Retail Edition will help you expand your knowledge, address your challenges, and apply successful social media marketing strategies in the years to come.
Ready to get your engagement up? Then it's time to sign up. Subscribe today.
Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com.
Produced and Hosted by Mike Allton
