Every social media manager knows the feeling. You post what seems like the perfect piece of content. The likes start rolling in, the comments are flowing, and your reach is through the roof. But then comes that dreaded question from leadership: 'What does this mean for our bottom line?' For too many retail brands, social media success is still being measured by vanity metrics - likes, followers, and reach. But what if there was a better way? What if you could definitively show how your social media efforts are driving real business results? What if you could transform your social media presence from a cost center into a revenue-generating machine? That's exactly what our guest today has accomplished. Katie Murphy, Head of Social Media at Early Years Resources, has revolutionized how her company approaches social media measurement, driving a stunning 341% increase in direct revenue from social media and a 236% increase in conversions. Today, she's here to share exactly how she did it, and how you can too. Social Pulse Podcast host Mike Allton asked Katie Murphy about: 🛍️ Discover how to translate social media metrics into revenue figures that leadership actually cares about - no more justifying your existence with follower counts! 🛍️ Learn the exact framework one retail brand used to increase social media revenue by 341% by focusing on the metrics that truly matter. 🛍️ Get practical tips for building a measurement system that connects your daily social media activities directly to your company's bottom line. Learn more about Katie Murphy Connect with Katie Murphy on LinkedIn Resources & Brands mentioned in this episode Early Years Resources Learn more about Agorapulse with a free demo Facebook Pixel Google Analytics  Pinterest Pixel Brayola Bluesky Adam Mosseri's Instagram live Google Analytics Buffer TikTok Insights Meta Business Suite TikTok Shop Sophie Miller from Pretty Little Marketer Annie-Mai Hodge from Girl Power Marketing Hootsuite blog Sprout Social blog Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/beyond-likes-how-one-retail-brand-turned-social-media-into-a-revenue-machine Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.