Social Pulse Podcast: Real Conversations with Top Social Media Marketers
Agorapulse
16 episodes
1 week ago
Let's be real: being a Social Media Professional often means juggling a dozen tasks, chasing elusive ROI, and trying to make sense of constant platform changes. Sound familiar? If you're looking for a way to turn that daily whirlwind into winning strategies, you've found your people. Welcome to Social Pulse Podcast – we're here to be your trusted guide and a friendly voice in your social media journey.
Each week, Agorapulse's Chief Storyteller, Mike Allton, brings you straight-talking conversations and practical wisdom. You'll hear directly from fellow SMMs sharing their in-the-trenches experiences, learn from leading experts unpacking cutting-edge tactics, and get unique insights from the very brands and tools shaping our industry. We're focused on delivering actionable playbooks and real-world advice that you can use immediately, whether you’re a freelance pro, running an agency, or spearheading social for a global brand.
Our genuine mission with Social Pulse Podcast is to equip and empower you. We're passionate about helping you simplify the complex (because social media can be a lot!) and significantly amplify your professional impact. This isn't just about keeping up; it's about leading the charge, proving your strategic value, and confidently demonstrating how your social media efforts drive real business growth.
Think of this as your weekly pit stop for inspiration, candid advice, and the practical know-how you need to not just manage, but truly master social media. We'll cover everything from crafting compelling content and fostering engaged communities to navigating new AI tools, understanding data that matters, and effectively communicating your successes.
If you're ready to gain more clarity, boost your confidence, and achieve more with your social media efforts, then hit subscribe on Social Pulse Podcast. Let's tackle the challenges and celebrate the wins, together. Social Media Simplified. Impact Amplified.
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Let's be real: being a Social Media Professional often means juggling a dozen tasks, chasing elusive ROI, and trying to make sense of constant platform changes. Sound familiar? If you're looking for a way to turn that daily whirlwind into winning strategies, you've found your people. Welcome to Social Pulse Podcast – we're here to be your trusted guide and a friendly voice in your social media journey.
Each week, Agorapulse's Chief Storyteller, Mike Allton, brings you straight-talking conversations and practical wisdom. You'll hear directly from fellow SMMs sharing their in-the-trenches experiences, learn from leading experts unpacking cutting-edge tactics, and get unique insights from the very brands and tools shaping our industry. We're focused on delivering actionable playbooks and real-world advice that you can use immediately, whether you’re a freelance pro, running an agency, or spearheading social for a global brand.
Our genuine mission with Social Pulse Podcast is to equip and empower you. We're passionate about helping you simplify the complex (because social media can be a lot!) and significantly amplify your professional impact. This isn't just about keeping up; it's about leading the charge, proving your strategic value, and confidently demonstrating how your social media efforts drive real business growth.
Think of this as your weekly pit stop for inspiration, candid advice, and the practical know-how you need to not just manage, but truly master social media. We'll cover everything from crafting compelling content and fostering engaged communities to navigating new AI tools, understanding data that matters, and effectively communicating your successes.
If you're ready to gain more clarity, boost your confidence, and achieve more with your social media efforts, then hit subscribe on Social Pulse Podcast. Let's tackle the challenges and celebrate the wins, together. Social Media Simplified. Impact Amplified.
The Science of Social Virality: Why Most LinkedIn Advice is Wrong
Social Pulse Podcast: Real Conversations with Top Social Media Marketers
34 minutes
2 months ago
The Science of Social Virality: Why Most LinkedIn Advice is Wrong
Are you tired of posting consistently on LinkedIn only to watch your content disappear into the void? You're following all the "expert" advice - posting at optimal times, using hashtags, engaging with comments - yet your reach keeps declining and your posts feel like they're shouting into an empty room. You're not alone in this frustration, and you're probably wondering if there's something fundamentally broken with your approach or if the platform itself has changed the rules without telling anyone.
That's exactly what our guest today discovered, and instead of accepting mediocre results, he did what any good data scientist would do - he reverse-engineered LinkedIn's algorithm from the ground up. Christopher Penn is an authority on analytics, digital marketing, and artificial intelligence, co-founder and Chief Data Scientist at Trust Insights, best-selling author of 9 books with over 750,000 copies sold worldwide, and an IBM Champion who has shaped four key fields in the marketing industry, including AI adoption in marketing.
Social Pulse Podcast host Mike Allton asked Christopher Penn about:
🧡 Algorithm Reverse Engineering - How Christopher used data science techniques to uncover the real factors driving LinkedIn's algorithm, not the surface-level advice most marketers follow.
🧡 Viral Content Formula - The specific technical elements and mathematical patterns that actually determine whether content gets distributed widely on LinkedIn versus getting buried.
🧡 Data-Driven Strategy Implementation - How to apply Christopher's research findings to create a systematic approach for improving your LinkedIn reach and engagement using measurable tactics.
Learn more about Christopher Penn
Connect with Christopher Penn on LinkedIn
Resources & Brands mentioned in this episode
Trust Insights
The Unofficial LinkedIn Algorithm Guide for Marketers
Join Social Pulse Community on Facebook
Learn more about Agorapulse with a free demo
LinkedIn engineering
LinkedIn engineering blog
KDD
NeurIPS (Neural Information Processing Systems)
ACM
Google Gemini
Google Notebook LM
Anne Popolizio
Sales Navigator
Analytics for Marketers
Feedly
Google Colab
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-science-of-social-virality-why-most-linkedin-advice-is-wrong
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
Social Pulse Podcast: Real Conversations with Top Social Media Marketers
Let's be real: being a Social Media Professional often means juggling a dozen tasks, chasing elusive ROI, and trying to make sense of constant platform changes. Sound familiar? If you're looking for a way to turn that daily whirlwind into winning strategies, you've found your people. Welcome to Social Pulse Podcast – we're here to be your trusted guide and a friendly voice in your social media journey.
Each week, Agorapulse's Chief Storyteller, Mike Allton, brings you straight-talking conversations and practical wisdom. You'll hear directly from fellow SMMs sharing their in-the-trenches experiences, learn from leading experts unpacking cutting-edge tactics, and get unique insights from the very brands and tools shaping our industry. We're focused on delivering actionable playbooks and real-world advice that you can use immediately, whether you’re a freelance pro, running an agency, or spearheading social for a global brand.
Our genuine mission with Social Pulse Podcast is to equip and empower you. We're passionate about helping you simplify the complex (because social media can be a lot!) and significantly amplify your professional impact. This isn't just about keeping up; it's about leading the charge, proving your strategic value, and confidently demonstrating how your social media efforts drive real business growth.
Think of this as your weekly pit stop for inspiration, candid advice, and the practical know-how you need to not just manage, but truly master social media. We'll cover everything from crafting compelling content and fostering engaged communities to navigating new AI tools, understanding data that matters, and effectively communicating your successes.
If you're ready to gain more clarity, boost your confidence, and achieve more with your social media efforts, then hit subscribe on Social Pulse Podcast. Let's tackle the challenges and celebrate the wins, together. Social Media Simplified. Impact Amplified.
