Social Pulse Podcast: Real Conversations with Top Social Media Marketers
Agorapulse
16 episodes
1 week ago
Let's be real: being a Social Media Professional often means juggling a dozen tasks, chasing elusive ROI, and trying to make sense of constant platform changes. Sound familiar? If you're looking for a way to turn that daily whirlwind into winning strategies, you've found your people. Welcome to Social Pulse Podcast – we're here to be your trusted guide and a friendly voice in your social media journey.
Each week, Agorapulse's Chief Storyteller, Mike Allton, brings you straight-talking conversations and practical wisdom. You'll hear directly from fellow SMMs sharing their in-the-trenches experiences, learn from leading experts unpacking cutting-edge tactics, and get unique insights from the very brands and tools shaping our industry. We're focused on delivering actionable playbooks and real-world advice that you can use immediately, whether you’re a freelance pro, running an agency, or spearheading social for a global brand.
Our genuine mission with Social Pulse Podcast is to equip and empower you. We're passionate about helping you simplify the complex (because social media can be a lot!) and significantly amplify your professional impact. This isn't just about keeping up; it's about leading the charge, proving your strategic value, and confidently demonstrating how your social media efforts drive real business growth.
Think of this as your weekly pit stop for inspiration, candid advice, and the practical know-how you need to not just manage, but truly master social media. We'll cover everything from crafting compelling content and fostering engaged communities to navigating new AI tools, understanding data that matters, and effectively communicating your successes.
If you're ready to gain more clarity, boost your confidence, and achieve more with your social media efforts, then hit subscribe on Social Pulse Podcast. Let's tackle the challenges and celebrate the wins, together. Social Media Simplified. Impact Amplified.
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Let's be real: being a Social Media Professional often means juggling a dozen tasks, chasing elusive ROI, and trying to make sense of constant platform changes. Sound familiar? If you're looking for a way to turn that daily whirlwind into winning strategies, you've found your people. Welcome to Social Pulse Podcast – we're here to be your trusted guide and a friendly voice in your social media journey.
Each week, Agorapulse's Chief Storyteller, Mike Allton, brings you straight-talking conversations and practical wisdom. You'll hear directly from fellow SMMs sharing their in-the-trenches experiences, learn from leading experts unpacking cutting-edge tactics, and get unique insights from the very brands and tools shaping our industry. We're focused on delivering actionable playbooks and real-world advice that you can use immediately, whether you’re a freelance pro, running an agency, or spearheading social for a global brand.
Our genuine mission with Social Pulse Podcast is to equip and empower you. We're passionate about helping you simplify the complex (because social media can be a lot!) and significantly amplify your professional impact. This isn't just about keeping up; it's about leading the charge, proving your strategic value, and confidently demonstrating how your social media efforts drive real business growth.
Think of this as your weekly pit stop for inspiration, candid advice, and the practical know-how you need to not just manage, but truly master social media. We'll cover everything from crafting compelling content and fostering engaged communities to navigating new AI tools, understanding data that matters, and effectively communicating your successes.
If you're ready to gain more clarity, boost your confidence, and achieve more with your social media efforts, then hit subscribe on Social Pulse Podcast. Let's tackle the challenges and celebrate the wins, together. Social Media Simplified. Impact Amplified.
The Art of Platform-Perfect B2B Content: Adapt, Don't Copy-Paste
Social Pulse Podcast: Real Conversations with Top Social Media Marketers
36 minutes
4 months ago
The Art of Platform-Perfect B2B Content: Adapt, Don't Copy-Paste
Are you tired of posting the same exact content across all your social media channels, only to see it fall flat on some platforms while performing well on others? If you're nodding your head, you're not alone. Many B2B marketers struggle with this common challenge - trying to make one piece of content work everywhere, or worse, feeling overwhelmed by the need to create entirely separate content for each platform. What if there was a better way? What if you could learn how to strategically adapt your core message for different platforms while maintaining brand consistency?
Today's guest has mastered exactly that. I'm excited to welcome Meghan Pontius from Red Door Interactive, who has developed expertise in cross-platform content strategy through her work with numerous B2B brands. As a certified social listening expert and digital marketing strategist, Meghan brings a wealth of knowledge about creating platform-specific content that resonates with B2B audiences while maintaining a cohesive brand message across all channels.
Social Pulse Podcast host Mike Allton asked Meghan Pontius about:
🧡 Platform-Specific Optimization - Learn how to adapt your core message for different social media platforms while maintaining brand consistencyÂ
🧡 Content Efficiency Framework - Discover a systematic approach to repurposing and adapting content across platforms without starting from scratchÂ
🧡 Measurement & Refinement - Understand how to track cross-platform performance and adjust your strategy based on platform-specific insights
Learn more about Meghan Pontius
Connect with Meghan Pontius on LinkedIn
Resources & Brands mentioned in this episode
Red Door Interactive
Learn more about Agorapulse with a free demo
Custom GPT
AI Hat Podcast
Sprout
Canva
For the Love of Insights: Embracing the Consumer Mindset in 2024
HeyOrca
Viral Moment
Annie Mai Hodge
Social Media Trends and Insights by Later
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-art-of-platform-perfect-b2b-content-adapt-dont-copy-paste
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
Social Pulse Podcast: Real Conversations with Top Social Media Marketers
Let's be real: being a Social Media Professional often means juggling a dozen tasks, chasing elusive ROI, and trying to make sense of constant platform changes. Sound familiar? If you're looking for a way to turn that daily whirlwind into winning strategies, you've found your people. Welcome to Social Pulse Podcast – we're here to be your trusted guide and a friendly voice in your social media journey.
Each week, Agorapulse's Chief Storyteller, Mike Allton, brings you straight-talking conversations and practical wisdom. You'll hear directly from fellow SMMs sharing their in-the-trenches experiences, learn from leading experts unpacking cutting-edge tactics, and get unique insights from the very brands and tools shaping our industry. We're focused on delivering actionable playbooks and real-world advice that you can use immediately, whether you’re a freelance pro, running an agency, or spearheading social for a global brand.
Our genuine mission with Social Pulse Podcast is to equip and empower you. We're passionate about helping you simplify the complex (because social media can be a lot!) and significantly amplify your professional impact. This isn't just about keeping up; it's about leading the charge, proving your strategic value, and confidently demonstrating how your social media efforts drive real business growth.
Think of this as your weekly pit stop for inspiration, candid advice, and the practical know-how you need to not just manage, but truly master social media. We'll cover everything from crafting compelling content and fostering engaged communities to navigating new AI tools, understanding data that matters, and effectively communicating your successes.
If you're ready to gain more clarity, boost your confidence, and achieve more with your social media efforts, then hit subscribe on Social Pulse Podcast. Let's tackle the challenges and celebrate the wins, together. Social Media Simplified. Impact Amplified.
