Social Pulse Podcast: Real Conversations with Top Social Media Marketers
Agorapulse
16 episodes
1 week ago
Let's be real: being a Social Media Professional often means juggling a dozen tasks, chasing elusive ROI, and trying to make sense of constant platform changes. Sound familiar? If you're looking for a way to turn that daily whirlwind into winning strategies, you've found your people. Welcome to Social Pulse Podcast – we're here to be your trusted guide and a friendly voice in your social media journey.
Each week, Agorapulse's Chief Storyteller, Mike Allton, brings you straight-talking conversations and practical wisdom. You'll hear directly from fellow SMMs sharing their in-the-trenches experiences, learn from leading experts unpacking cutting-edge tactics, and get unique insights from the very brands and tools shaping our industry. We're focused on delivering actionable playbooks and real-world advice that you can use immediately, whether you’re a freelance pro, running an agency, or spearheading social for a global brand.
Our genuine mission with Social Pulse Podcast is to equip and empower you. We're passionate about helping you simplify the complex (because social media can be a lot!) and significantly amplify your professional impact. This isn't just about keeping up; it's about leading the charge, proving your strategic value, and confidently demonstrating how your social media efforts drive real business growth.
Think of this as your weekly pit stop for inspiration, candid advice, and the practical know-how you need to not just manage, but truly master social media. We'll cover everything from crafting compelling content and fostering engaged communities to navigating new AI tools, understanding data that matters, and effectively communicating your successes.
If you're ready to gain more clarity, boost your confidence, and achieve more with your social media efforts, then hit subscribe on Social Pulse Podcast. Let's tackle the challenges and celebrate the wins, together. Social Media Simplified. Impact Amplified.
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Let's be real: being a Social Media Professional often means juggling a dozen tasks, chasing elusive ROI, and trying to make sense of constant platform changes. Sound familiar? If you're looking for a way to turn that daily whirlwind into winning strategies, you've found your people. Welcome to Social Pulse Podcast – we're here to be your trusted guide and a friendly voice in your social media journey.
Each week, Agorapulse's Chief Storyteller, Mike Allton, brings you straight-talking conversations and practical wisdom. You'll hear directly from fellow SMMs sharing their in-the-trenches experiences, learn from leading experts unpacking cutting-edge tactics, and get unique insights from the very brands and tools shaping our industry. We're focused on delivering actionable playbooks and real-world advice that you can use immediately, whether you’re a freelance pro, running an agency, or spearheading social for a global brand.
Our genuine mission with Social Pulse Podcast is to equip and empower you. We're passionate about helping you simplify the complex (because social media can be a lot!) and significantly amplify your professional impact. This isn't just about keeping up; it's about leading the charge, proving your strategic value, and confidently demonstrating how your social media efforts drive real business growth.
Think of this as your weekly pit stop for inspiration, candid advice, and the practical know-how you need to not just manage, but truly master social media. We'll cover everything from crafting compelling content and fostering engaged communities to navigating new AI tools, understanding data that matters, and effectively communicating your successes.
If you're ready to gain more clarity, boost your confidence, and achieve more with your social media efforts, then hit subscribe on Social Pulse Podcast. Let's tackle the challenges and celebrate the wins, together. Social Media Simplified. Impact Amplified.
Advanced LinkedIn Advertising: From Lead Gen to Revenue Attribution
Social Pulse Podcast: Real Conversations with Top Social Media Marketers
30 minutes
3 months ago
Advanced LinkedIn Advertising: From Lead Gen to Revenue Attribution
Are you pouring your B2B marketing budget into LinkedIn ads but struggling to prove their actual impact on revenue? You're not alone. Most marketers get stuck thinking LinkedIn advertising begins and ends with lead generation forms, missing out on sophisticated strategies that can transform prospects into paying customers. The reality is that advanced LinkedIn advertising goes far beyond collecting email addresses - it's about creating multi-touch experiences that warm prospects, support account-based marketing efforts, and provide clear attribution back to revenue. But how do you move beyond basic tactics to implement strategies that actually drive measurable business growth?
That's exactly what AJ Wilcox is here to help us figure out. AJ is the founder and CEO of B2Linked, a LinkedIn Ads specialist agency, and quite literally one of the world's leading experts on LinkedIn advertising. He's managed over $20 million in LinkedIn ad spend for clients, hosts "The LinkedIn Ads Show" podcast, and has cracked the code on making LinkedIn ads profitable at scale. AJ is known for his data-driven approach and ability to help B2B companies achieve serious ROI through sophisticated LinkedIn advertising strategies that most marketers never even consider.
Social Pulse Podcast host Mike Allton asked AJ Wilcox about:
🧡 Prospect Warming Strategies - How to use LinkedIn ads to warm up prospects for weeks before any sales outreach attempts occur.
🧡 Account-Based Marketing Integration - The specific tactics for targeting key accounts with coordinated LinkedIn campaigns that support your ABM efforts.
🧡 Multi-Touch Attribution Models - How to track and measure the full customer journey from initial LinkedIn ad exposure all the way to closed revenue.
Learn more about AJ Wilcox
Connect with AJ Wilcox on LinkedIn
Resources & Brands mentioned in this episode
B2Linked
Join Social Pulse Community on Facebook
Learn more about Agorapulse with a free demo
LinkedIn Ads
The LinkedIn Ads Show
SalesforceÂ
HubSpot
Social Pulse Community
LinkedIn Lead Accelerator
LinkedIn Ads Fanatics
Google Tag Manager
Agorapulse’s New LinkedIn Ads Reporting
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/advanced-linkedin-advertising-from-lead-gen-to-revenue-attribution
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
Social Pulse Podcast: Real Conversations with Top Social Media Marketers
Let's be real: being a Social Media Professional often means juggling a dozen tasks, chasing elusive ROI, and trying to make sense of constant platform changes. Sound familiar? If you're looking for a way to turn that daily whirlwind into winning strategies, you've found your people. Welcome to Social Pulse Podcast – we're here to be your trusted guide and a friendly voice in your social media journey.
Each week, Agorapulse's Chief Storyteller, Mike Allton, brings you straight-talking conversations and practical wisdom. You'll hear directly from fellow SMMs sharing their in-the-trenches experiences, learn from leading experts unpacking cutting-edge tactics, and get unique insights from the very brands and tools shaping our industry. We're focused on delivering actionable playbooks and real-world advice that you can use immediately, whether you’re a freelance pro, running an agency, or spearheading social for a global brand.
Our genuine mission with Social Pulse Podcast is to equip and empower you. We're passionate about helping you simplify the complex (because social media can be a lot!) and significantly amplify your professional impact. This isn't just about keeping up; it's about leading the charge, proving your strategic value, and confidently demonstrating how your social media efforts drive real business growth.
Think of this as your weekly pit stop for inspiration, candid advice, and the practical know-how you need to not just manage, but truly master social media. We'll cover everything from crafting compelling content and fostering engaged communities to navigating new AI tools, understanding data that matters, and effectively communicating your successes.
If you're ready to gain more clarity, boost your confidence, and achieve more with your social media efforts, then hit subscribe on Social Pulse Podcast. Let's tackle the challenges and celebrate the wins, together. Social Media Simplified. Impact Amplified.
